Blogging in Bogotá: A designer's journal.

Goodbye and see you soon!

2011-07-20T15:47:00.001-05:00

Hello, Everybody!

It's been two years since my last post, I'm sorry to say... Work really took its toll and it was not possible for me to carry on with my blog, even though I didn't close it down because I was hopeful I would post again.

With a little sadness this post is to let you know that I don't intend to post again in this blog.

I am working in some other projects which I'll reveal in due time and I hope you all come and join me there!

I do thank from the bottom of my heart everybody who commented and emailed me, for giving me a chance to make a tiny difference and to help you with my articles.

I am proud of what I wrote and proud of my little personal project, I learned so much and enjoyed it thoroughly.

See you soon!

Relieve stress

2009-04-03T15:55:00.002-05:00

Last week I spoke about the two lessons I've learned during last year and 2009. Today I'll speak of the second lesson.

Lesson 2: When things change more often than expected, don't sweat it. Adapt.

Did I say I like planning? I do. But... too much planning can be a waste of time and effort.

Sometimes things just aren't in your hands. You depend on other people, other areas in the company and I think we've pretty much concluded that the only thing you can control is your reaction to situations.

Things change continously and the time lapse between changes is so short that there really is no time to plan again.

What to do?

Stop resisting, go with the flow. Adapt. New circumstances are thrown to you? Re-adjust yourself to respond effectively.

No stress, no worry, no resistance to what is, because it already is!
No complaining, no badbauthing, no resentments.

Regroup, adjust and act.

I wonder what lesson 3 will be...

Micromanaging or are you burning yourself out?

2009-03-27T17:21:00.007-05:00

2008 and 2009 so far have taught me two very important lessons. I will cover both in two separate installments.

Lesson 1: Micromanagement

First, let’s define what micromanagement is, according to dictionary.com:

mi⋅cro⋅man⋅age
/ˈmaɪkroʊˌmænɪdʒ/ Show Spelled Pronunciation [mahy-kroh-man-ij] Show IPA
–verb (used with object), -aged, -ag⋅ing.
to manage or control with excessive attention to minor details.

I like planning. In fact, I love planning. An old boss of mine used to say that the Japanese spend 70% of the time planning. True? I’ve no idea, but I have seen better and more effective results when I plan whatever I’m going to do.

Planning then starts to become addictive and soon you find yourself trying to plan not only your work, but the work of the people you work with.

You want to cover all the bases. You hide your “control-thirst” behind an attitude of “I want to help, I want to teach, to lead”. And in the end you realize there just isn’t enough time to control every variable and more importantly, there isn’t enough time, energy or patience to “control” people.

You are going crazy trying to take care of all the details, people start to hate you because you want them to do things your way, the results are not good and the stress levels rise rapidly.

A crisis is reached.
You reach a crisis.
The smell of smoke coming from your brain.
The realization of the time spent away from family, friends and hobbies.
The thought: Was it worth it?

No, it’s not. It doesn’t matter If you made a lot of money.

My advice?

Chill. Forget about control. Make peace with the fact that it’s not realistic to control everything. In fact, it’s not necessary. Trust in the people you work with (See the podcasts about delegation at www.managertools.com).

Prioritize. How? One really good way is using Pareto’s Law (also known as the 80-20 rule), which states that, for many events, roughly 80% of the effects come from 20% of the causes. So choose the 20% of activities that have the 80% of impact in your operation, and focus on that.

Pareto’s Law is just one way, but research more.

Even if your team don’t deliver, it’s not the end of the world. Re-focus on that 20%. Avoid anger and regroup.

Meet me here next time to review lesson 2!
All the best!

Colombians abroad

2009-01-19T09:54:00.007-05:00

I just love it when this happens, you know? When out of the blue you find something that resonates with you. I love to see Colombians “making it abroad” and not forgetting where they came from. That, and weird coincidences, which deep down you know are no coincidences at all… I wonder…

Image from Decor8blog.com

Last week I was checking my favorite decoration blog on the web Decor8 Blog, which I usually do, and I stumbled upon a post about independent shops online and I started scrolling down looking at the pictures, when I see a sketch of a “Colombiana” soda, which is a brand of soda sold here in Colombia.

It was a preview from a shop online called LeftyHand. So I followed the link and it turned out that this shop was created by Marcela Restrepo who in her own words is “a Colombian professional illustrator working in Sydney, Australia. Born left-handed, she loves chocolate, The Eames and staring at the window.”

I loved her work!

Anyway, I was reading today a brochure for the Lápiz de Acero Award for this year, when lo and behold, what do I see in the middle of it? A mention of a 2004 winner in the category of “Internet”, whose name was… you guessed it, Marcela Restrepo! She won the Lápiz de Acero Award for best website with her http://www.lefthandside.com/ website, created, as she says it, “…to bring together talented left-handed artists and designers that are actually spread around the world.”

Is this what they call the Law of Attraction?

Well, at least it’s curious!

Anyway, check her work. It’ll make you feel proud if you’re a Colombian.

How to Be a Star at Work: 7 Rules for a Really Big Career

2008-12-15T10:16:00.003-05:00

I read this fabulous article by Cathie Black who is president of Hearst Magazines, which publishes O, The Oprah Magazine. In it she presents seven ways to get ahead in your professional career. I thought it was very timely, so here it is, taken from oprah.com.

How to Be a Star at Work: 7 Rules for a Really Big Career
By Cathie Black

From a lowly sales assistant to head of a magazine empire (...) Cathie Black has boldly gone where no woman has gone before. Here, in a preview of her forthcoming book, Basic Black, she shares her unorthodox (dare we say daredevil) strategies for getting ahead.

Thousands of years ago, a handful of fortune-tellers roamed ancient China, traveling to the palaces of Mandarins and predicting the future. When they were right, they were showered with riches and praised at lavish banquets. When they were wrong, they were boiled alive.

Taking a risk is scary when you focus on what can go wrong and exciting when you consider the benefits if all goes well. The trick is to think about risk in the right way and use it to your advantage. Most people see taking risks as opening themselves up to unnecessary, even dangerous, chance. But the truth is, avoiding risk won't keep you safe, nor will it guarantee a smooth ride.

In fact, the opposite is often true. It's like the monkey parable: A monkey sees a nut in a hole and reaches in to grab it. Once he's closed his fist around it, he can't get his hand back out of the narrow opening. He can't free himself unless he lets go of the nut, but because he's afraid to lose it, he won't let go.

Trying to avoid risk is like clinging to that nut. You may think you're playing it safe by holding on to what you have, but in reality you're just hindering your own progress.

Keep reading...

Transmilenio and design during Christmas

2008-12-04T10:54:00.011-05:00

I'd had a crappy day and then just when I was getting home, something brought a smile to my face...

Yesterday was a long succession of ups and downs, mostly downs, made lots of mistakes, there was a tense atmosphere... at the end of the day I took a Transmilenio bus to go home. 50 minute commute, listening to my iPod, trying not to think too much about the events of the day.

When suddenly, as the bus was approaching the Portal (Terminal, the last stop) the driver speaks up in this towering voice (which they never do, as you'd know if you live in Bogotá; Transmilenio drivers are not allowed to talk to passengers) and said:

"Hello, passengers! My name is So and So (I'm so sorry I didn't get his name) and I just want to say to you all that it has been a pleasure driving you tonight and that I do this work with love, because I am here to serve you. I also want to wish you all a very Merry Christmas and Happy New Year and a wonderful evening!"

Well, as you can imagine, we were all kind of shocked at first, thinking that maybe this guy was some psycho that was going to kidnap the bus or something. But then the whole bus burst into applause and some people yelled "And to you too!". I did have a funny feeling in my throat, a mixture of sudden happiness and tears.

And what does this story have to do with design?

Design as this driver drives. Design because you love it. Be excellent in your endeavors because it will bring you joy, because this is the way you serve the world. And your tool is design. Do you think you can reach such passion?

All the best!

Honor your commitments

2008-06-22T20:32:00.004-05:00

Obvious, right? Yet seldom people do. It all boils down to that short, simple word: Trust. And trust can make or break a deal, can’t it? But if it’s so important, why then people don’t honor their commitments?

When I was a teenager I suffered of disorganization and lack of direction and focus. Then I started working and soon I learned that professional life is filled with commitments. From the specific goals for your position to the staff meetings, you acquire commitments all the time.

And people expect you to do what you said you were going to do, when you said you were going to do it, using the parameters you agreed to use.

So I embraced this “honoring my commitments” philosophy and I’ve been like that ever since.

I’ve recently experienced quite the opposite working inside a corporate culture in which getting 30 minutes late to a meeting or not showing up at all is considered normal. I reluctantly accept a 15 minute tardiness. Any longer than that is simply an insult. Or so I thought.

Now my new challenge is to not let myself be contaminated by such culture, which is somewhat hard to do because if they’re not going to show up, why bother handing in your homework?

So far, I’ve been able to identify two kinds of people:
- Those who say they’re going to do x or y and don’t do it and…
- Those who just can’t say no to anything.

I intend to make this post into a wake up call for the vast number of people who take commitments lightly:

Do you want your customers and employees loyalty?
Earn their trust.
How?
Do things when you say you’re going to do them. To the minute.
Do things the way you say you’re going to do them. Always.
Strive for excellence.

It will render high dividends, even more sales! As the Mastercard campaign goes: “Being trustworthy: Priceless”.

All the best!

Accountability (Part 3)

2008-06-06T17:09:00.003-05:00

The past couple of weeks I presented two examples of accountability in the workplace (Accountability Part 1 and Part 2). This week I’ll cover a polemic topic. IM at the office.

Bottom line, I think Messenger and other IM platforms should be allowed at work.

Here in Colombia, the general rule in companies is that you’re not permitted to IM while at work. As with anything that’s prohibited, you want it more! And this creates the need to find a way to get around this rule. And believe me, people will always find a way to get around it.

So it becomes this clandestine activity and you end up using valuable time trying not to get caught.

The idea behind this rule is that you don’t waste working hours chatting to your friends online; computers are set up so that you won’t be able to access any chatting software.

Now let’s go back to the title of this article, accountability.

I used to work for a company where IM was not only allowed but encouraged! So I concluded:

• When IM is allowed, most people tend to use it more and more sparingly as time passes. They end up getting tired of it.

• Performance should be evaluated based on results, goals and expectations, not on how many hours your backside is on the chair.

• IM can even be used as a working tool, you can easily share files, video-conference… and you can save time by not having to go to the 10th floor to ask something from someone.

So the idea I want to leave you with is this:

The issue is not breathing down the necks of each of your employees to see what they do every hour of every day and try to ensure that they do their work. The approach should be to set clear goals and expectations from the beginning and follow them up regularly. I’ve found that most people will step up to the plate and deliver.

Caveat: There are indeed people who are addicted to IMing and who don’t deliver results. If this is the case, IM allows you to tell those who do deliver from those who will find any excuse to procrastinate.

All the best!

Accountability (Part 2)

2008-05-30T12:07:00.007-05:00

Welcome to the second installment of my series in the subject of accountability. Last week I spoke about office hours. This time I want to focus on office perks.

I don’t think it’s any secret that when you feel good, you do good work and when your employer provides the resources for you to enjoy your working environment as well as take care of some of your personal issues, it is more likely that it’ll be easier for you to focus, and to render your best results.

Remember the Swedish company I worked for? That company was an example of good working environment, awesome offices and office furniture and great culture, so I’ve experienced some of this.

There was another company I worked for where my boss used to say “We like people to not be worried about their financial situation, so that they can come here and be more productive” and their salaries were higher than the industry standard.

The other day I saw some blogs (See resources at the end) which posted pictures of Google offices and I was astonished at how cool they were and the kind of perks they enjoy!
(Pictures taken from Andrey Drozdov, Nice workplace looks like it.. Google offices in Zurich)

I’m a designer, so the actual office space is critical for my productivity and I really appreciate it when those details have been taken care of and if you look at the pictures of Google offices, you’ll see what I mean. It’s not only that they’re really cool, but they enjoy some additional perks such as day care for your children or beauty parlors.

So what am I actually saying here?

If you employ people (especially designers) take into consideration their working conditions and the balance you can help them achieve between their careers and their personal lives. Why? Because these factors deeply impact retention, commitment and productivity, that’s why. Ask the guys at Google!

See you next time for part 3!

Resources:
Andrey Drozdov, Nice workplace looks like it.. Google offices in Zurich
Metropolismag.com
Fresh Pics

Accountability (Part 1)

2008-05-19T16:38:00.005-05:00

From Wikipedia: “Accountability is a concept in ethics with several meanings. It is often used synonymously with such concepts as answerability, enforcement, responsibility, blameworthiness, liability and other terms associated with the expectation of account-giving. As an aspect of governance, it has been central to discussions related to problems in both the public and private (corporation) worlds. […]

In leadership roles, accountability is the acknowledgment and assumption of responsibility for actions, products, decisions, and policies including the administration, governance and implementation within the scope of the role or employment position and encompassing the obligation to report, explain and be answerable for resulting consequences.”

A few years ago I worked for a Swedish company; one of its core values was “freedom with accountability” which meant that employees were free to act as they saw fit, considering the core values, mission and vision of the company.

So as long as the objectives were met, we were able to come and go from the office, to make our own decisions, to use the company’s resources and to assess situations based on our own principles.

The way most of us responded to this policy was to actually be more responsible, more committed. It taught us that we didn’t need a cop breathing down our necks for us to do better work, to strive for better results, to handle things in on time.

In other words, the company allowed us freedom to choose our courses of action, and in return it got better results from us.

I realize that not everybody will react to such policies in this manner, but rather try to take advantage of the situation to procrastinate and be lazy. Of course in the end, the consequences will be paid.

I am a full supporter of such policies. I believe that being clear about expectations with employees will make it easier to implement these proceedings and, if all goes well, most people will respond the way we did in the Swedish company.

I’m going to touch on three subjects related to accountability: office hours, office site perks and IM in the workplace.

Office hours

There’s usually some office hours policy, right? You’re supposed to go in at certain time in the morning and you’re supposed to leave at some other time in the evening. And you’re supposed to take a fixed amount of time at lunch. This generally applies to everybody except people in sales, or high level managers.

Whenever I’ve been forced to follow the office hours policy, I’ve found myself getting there on time and leaving on time. Not one minute extra. Why? Because it infuriates me that performance and results are measured on a how-long-are-you-at-your-seat basis.

However, whenever I’ve been free to handle my working hours I’ve found myself being more committed to the tasks, mainly because I feel more empowered to manage my time as I see fit, given of course, that I am clear about expectations.

But what exactly are we talking about here?

• Yes, there are office hours, but if you have a personal issue, you can go solve it before coming to the office (Provided this doesn’t cause any trauma on the operation) or leave early to do so.

• Projects and results are evaluated based on completion and quality, instead of how many hours you put into them.

• Weekends are sacred and only you can choose whether or not you go in the office on a weekend to finish something.

• The same goes for after work hours.

• It is expected for the employee to try to balance his working hours with his personal time, as it is vital that employees are rested and energetic to achieve top results in projects.

• It is understood that some personal issues are more important than work.

• People are entitled to take as many breaks as they feel necessary during the day.

Whenever I’ve used these concepts in my experience, employees have never disappointed me.
I leave it out to the community to share some comments about this and about their experiences.

Come back next time, to read Part 2, about office site perks.

In-house designers beware…

2008-05-12T08:47:00.005-05:00

A few days ago I stumbled across this passage from “Pulling Your Own Strings” published in 1978 by Wayne Dyer.

(From Wikipedia: Dr. Wayne Walter Dyer is a popular American self-help advocate, author and lecturer. His 1976 book Your Erroneous Zones has sold over 30 million copies and is one of the best-selling books of all time).

I thought it would be useful to publish here, as a call to reality for all in-house designers. All comments are welcome.

"How Institutions Work

Business institutions exist for one reason: to make profits. They seek only to perpetuate themselves so as to return dollars to the people who have taken the risks of financing them and manufacturing the products or delivering the services.

They are not in business for charity, and they don’t pretend to be. Therefore, any victimizing you experience as a result of your connection to an institution has probably come about because you allowed it to happen.

If you believe a business institution owes you some kind of loyalty and ought to reward your long service with a lot of benefits to you as a person, then you are carrying around groundless illusions.

The institution will attempt to deal with you in as utilitarian a fashion as possible. It will pay you for your services until you can no longer deliver the services it needs, and then you will be dismissed in as inexpensive a manner as possible.

This is not a sour view of business in western culture; it is simply the way things are. Whenever you become an employee of an institution, this is the implied agreement. Even if it has such things as pension plans, profit sharing, incentive programs, or any other devices designed to hold on to employees, the fact remains that when it doesn’t need you any more, you will be replaced, and every effort will be made to get rid of you as cheaply as possible.

Institutions simply do what they’re designed to do, and there is no complaining about them being written in these pages. But you are not an institution. You are a human being who breathes and feels and experiences life.

You do not have to be upset about the way businesses operate, nor do you have to commit yourself slavishly to institutions just because you are encouraged to do so by institutional spokesmen who stand to gain by your self-victimizing loyalty.

The man who retires after devoting fifty years of unflagging service to a company, and receives a gold watch and a small pension for his lifetime of devotion, has not been victimized by the institution. It owes him nothing, so he should feel grateful for the watch. He did his job and received his paychecks, and the company received his services. That is the way it’s supposed to be.

But the retiree has been victimized if he has devoted himself beyond normal requirements and sacrificed his own personal goals and his family activities, because institutions do nothing but continue on, whether you kill yourself for them or simply see them as ways for you to make your living."

In my opinion, even though you must bring excellence and commitment to everything you do, it would be foolish to ignore the reality of how companies work and to regret the personal time that you sacrificed for them.

To design or not to design?

2008-05-06T11:13:00.004-05:00

That is the question, indeed. As I’ve said in my profile, I graduated as an industrial designer. However, in my career I’ve never worked with product design. What have I been doing all these years, then? Read on to find out.

When I graduated I landed a job as “designer” for a big multinational company. The job entitled working with digital files of packaging and doing prepress processes. I wasn’t too crazy about it, but I enjoyed the work.

A few months later, I was promoted to head of the department, with one person reporting to me. So now I was in charge not only of the technical aspect of the work, but also of the administrative aspect of the work. Budgets, deadlines, processes, procedures, policies, internal communications, suppliers, staff development, you name it.

And I loved it.

Was it stressful? Hell, yeah! But I really enjoyed that part of the business.

After that job I went on to work in several other companies, doing business or design process related things, but never actually designing. And there came a point when I just admitted that I enjoyed the business aspect of design, more than designing itself. Not only that, I didn’t miss industrial design per se, at all. It could be graphic design or branding.

Where am I going with this, you ask? Bear with me a bit more…

A couple of weeks ago Oprah Winfrey did a show on women who hated their jobs. The special guest was Marcus Buckingham, a career expert from England. Marcus designed a workshop to help people determine a plan to make the best of their professional lives, be it figuring out how to make your job match your strengths, or having the guts to quit it once and for all.

The workshop focuses on figuring out what your strengths and weaknesses are, but seeing these two concepts under a different light, which I thought was very interesting.

Strengths are defined as activities that you do, that invigorate you. How do you know? Because when you’re doing them you get really focused, it’s easy for you to concentrate and you look forward to doing them.

Weaknesses are defined as activities that you do, that drain you. How do you know? Because when you do them, it’s hard to concentrate, you’re always coming up with excuses not to do them, you dread going to work to do them and you feel like they take away your energy.

Pretty easy, huh?

Well, I took the workshop and came to realizations that I was reluctant to admit, but that will help me in the decisions I’m going to make about where I want to go with my career. Maybe I will tell you about those conclusions in another article sometime.

But my point is that just because you graduated from college with a certain degree, doesn’t mean that that’s who you are or what you’re supposed to do for a living. And as Wayne Dyer would say: “Who would trust a seventeen year old with career choices?”.

Maybe I don’t want to be a designer… maybe I want to move to other design related areas like management or teaching… Or maybe I want to try a different design discipline like graphic or interior design, who knows? The future is not written!

And only you can figure out what it is that strengthen or weaken you. I suggest you take the workshop . It’s free!

All the best!

Getting the Most of Your Career

2008-04-29T10:10:00.003-05:00

Some time ago How Magazine published a list of some of their articles for getting the career of your dreams.

These are a few of their posts:

· Create Your Personal Career Map

This essential guide presents questions you need to answer to help you hone in on where you want your career to go and how to get there.

· 5 Career Mistakes (And How to Avoid Them)

How can you have a fulfilling career? By making sure you're not falling into any of these on-the-job pitfalls.

· 5 Steps to Learning to Love Your Job

Sometimes you have to take matters into your own hands, and a job is no exception; here's how to make the most of a current position.

· When to Know It's Time to Move On

How do you know when you've done all you can in a position or if a job has become a dead-end? Here are 5 sure-fire signs.

· Tips for Overcoming Common On-the-Job Fears

Are you afraid to ask for a raise? Scared by your manager? Haunted by past mistakes? Here's how to confront—and overcome—these common office-place issues.

See all the career-advice articles, specifically for designers.

All the best!

Business Skills Every Creative Needs to Know, Now!

2008-03-03T19:03:00.005-05:00

Last week’s HOW’s Newsletter was packed with business related articles for all designers! These articles contain basic information about the design business in general. True, some of them apply only in the US, but they’re worth a read nevertheless.

Among the different titles you can find:

• Designers' Hourly Rates See what other designers in the country are charging for their work and how they determine those rates.
• Make The Most of Downtime At Work When work gets slow, here are 6 ways to use that extra time to your advantage.
• Are You Ready To Freelance Full-Time? Look at our checklist to find out!
• Be Your Client's Best Friend 8 ways to keep clients happy.
• How to Motivate Every Type of Creative Get specific ideas for encouraging—and getting the best from—any designer.

There are about 90 articles to choose from, so browse around!

Is disorganization and lack of planning effective?

2008-02-18T17:47:00.002-05:00

I used to be pretty disorganized when working or doing a project. Then I discovered the many benefits of being organized. And then… there comes a project that made me question if being organized all the time really paid off.

The latest project I embarked in consisted of many items, all showing up at once, handling a massive amount of incoming information and then analyzing, organizing, deciding. This naturally led me to get ready to plan and implement databases and tools to keep track of everything.

But just when I was ready to do that, the person for whom I was doing the project implied that maybe my thoroughness wasn’t really necessary in this case, but rather intrusive and time consuming.

I was resistant, at first, after all, I know how to handle my own information, thank you very much! But then I decided to listen.

So I started questioning my own usual procedures:

- Is a database really necessary?
- How complete should it be?
- What fields should it have?
- Do I need to leave a record of every single item?
- What if I only left a record of the items that were going to go on?
- How can I make this effort more effective?
- What activities don’t have any added value?
- How can I do things more quickly, without sacrificing quality?
- Do I have to follow a predefined set of activities?

So instead of using a huge database with tons of information that I wasn’t immediately going to use, and that I could refer to later, I decided to do things simple.

A mixture of digital (database) and analog (notes and printed materials) mediums to keep track and be effective.

So I realized that I don’t always have to be ultra organized, that some projects don’t need to leave records of everything behind and that they can be done in less time, using less resources, if you’re just open to new ways of doing things and listening to what the customer actually wants and needs.

The moral of the story is, question your own procedures from time to time, you may find new and interesting ways of tackling your projects.

All the best!

Designers of the World, Write.

2008-01-29T10:14:00.000-05:00

This week, How Magazine presents a very interesting article by Juliet D'Ambrosio, associate creative director at Atlanta-based Iconologic. The article begins like this:

It's a strange paradox: So many designers whose work speaks so fluently in images flee in terror when called upon to communicate with the written word. After all, designers are nothing if not communicators, and communication is most fully realized when image and word unite.

Juliet presents seven steps to tackle this challenge. I suggest you read on, to find out more.

All the best!

Design Aerobics

2008-01-27T20:55:00.000-05:00

Creativity is like a muscle, right? Well, here’s a website I found a couple of years ago, that literally proclaims that very thing and offers designers a series of exercises to stimulate their creative juices.

Designboom is a website dedicated to industrial design. One of their sections is called the Design Aerobics where for a fee, you can enroll in a variety of design exercises.

There are 8 themes a year: Sex, work, spirituality, childhood, glass, paper, ceramics and textiles. Each course takes two months, where you also get to meet other people from all over the world who are also doing the exercises, and get great feedback from expert instructors.

The website actually has a page where they explain what the Design Aerobics are about.

I can’t actually comment further, because I haven’t tried them myself. However, I thought I’d bring them up here as an interesting design resource and allow you to decide for yourselves.

Do drop by later and leave a comment if you’ve got something to share about them.

All the best!

Top Ten Job Hunting Blunders in Latin America

2008-01-18T11:41:00.000-05:00

Nobody is perfect, especially when it comes to job hunting, which is greatly subjective. There are however, practices that should be avoided if you want to up the chances of getting an interview.

In my experience, I’ve had the opportunity to recruit mostly designers though I’ve recruited other positions. And believe me, when you’ve got about 500 resumes to read, you’re just looking for reasons to filter the best out quickly.

Here I present to you the top ten blunders (In no particular order) I see in designers looking for a job in Latin America. Let me tell you, these poor souls weren’t called for an interview.

Blunder 1: “Maybe someone will see how much I need the job and hire me”.
Nobody will hire you for a design position out of pity. Remember, it’s not what the company can do for you, but the other way around. People hire you for two basic reasons: They want you to help increase sales, or cut back costs. Think about how you can play a part in either or both and present yourself that way to the company. You’ll boost your chances of getting called for an interview.

Blunder 2: “Let me go ahead and send just my resume without a portfolio. After all, who cares about the work I’ve done?”
Helloooooo! Aren’t you a designer? When you send your resume for a position as a designer, and don’t send a portfolio, you’re not leveraging the opportunity to make a great first impression, thus losing the battle against people who walk the extra mile and do send samples of their best work. Who would you call for an interview? Don’t place any more work on the recruiter, making them send you an email requesting a portfolio. Send it up front!

Blunder 3: “She’s not going to notice that I sent it to nine different places at the same time”.
You send the resume in an email to several different job offering people in the “To” field, displaying the fact that you don’t care about any particular company or position and that you didn’t even research those companies. Worst of all, displaying your carelessness when it comes to presenting yourself which could lead one to believe that you’re sloppy in your work as well.

Blunder 4: “I know! I’ll just write ‘resume’ in the subject line of the email! That’ll set me apart from everybody!”
Again, a sea of emails and resumes. Think, how can you set yourself apart? The least you can do is write your name and the position you’re applying to in the subject line of the email. This way you make it easier for the recruiter to find you.

Blunder 5: “Wow, my resume is so gorgeous, I’m not going to even bother to check my spelling”.
Wrong! Send a resume with spelling and grammar errors and you’ll be screaming sloppy. You’re a designer, you need to be concerned with kerning and correct punctuation. Who wants to hire a designer that doesn’t pay attention to details?

Blunder 6: “Picture perfect?”
So you went against your better judgment and decided to include your picture on your resume. I suggest you run a poll among your closest friends and acquaintances to decide whether or not the picture does you justice. With all due respect, but the mug shot, or the I-just-got-out-of-bed, or the I’m-so-pitiful-please-hire-me look don’t favor anyone.

Blunder 7: “I’m sure they’ll only receive about three designer resumes, so why bother with a presentation letter? I’ll just send my bare resume”.
Again, 500 resumes at any given time. The key here is to differentiate yourself. Other designers present their case in the email or the presentation letter, telling the company how hiring them would be a good idea, how they can help the business grow sales and how what they have to offer matches the company and the position. You might want to try that sometime.

Blunder 8: “Maybe they won’t notice that I’ve applied to three different positions in the same company”.
When you apply to different positions, it just conveys the message that you don’t know what you want or how your skills can match the diverse jobs. Take the time to research the positions and the company, before applying.

Blunder 9: “So I have to format my portfolio to fit their expectations? If they can’t open it, it’s not my problem”.
The recruiter has requested something from you, and you find it annoying to have to comply. Either they can’t read a .exe or they’d like you to send JPGs instead of PDFs. Hmm, you might as well say that you’re not interested, or better yet, don’t send your resume at all! Why? Because there are other designers who are willing to do whatever it takes to land an interview and you’re… not.

Blunder 10: “I’m sure it’s like all the other design studios. Why bother looking for more information? I know them all”.
You’ve been lucky enough to land the interview, yet you get there and you don’t even remember the position you applied to! You also didn’t research the company and its culture, so you are completely clueless. This screams with conceitedness and lack of vision about how you can help the company first.

For every designer that is not willing to walk the extra mile, there’s another one who will, and who has a far greater chance of landing the job.

All the best!

Related articles:
12 resume writing tips for designers.
Designers beware: Your portfolio.
Designers beware: Being the interviewee (Part 1).
Designers beware: Being the interviewee (Part 2).
Designers beware: Being the interviewer.

Get your boss to send you to How Design Conference

2008-01-13T17:04:00.000-05:00

A couple of weeks ago I received my latest issue of How Magazine. Inside there were some postcards promoting the How Design Conference.

The graphic design is pretty cool, as it is to be expected from the How team. However, that’s not what really caught my attention.

The interesting part was that they made each postcard as if it was a designer, sending it to their boss, explaining why it would be good for the boss, to send the designer to the conference.

See these examples:

“Hey, Boss! I’ll get all the tools I need to work more efficiently + effectively at the How Design Conference in Boston (May 18-21). Experts from Adobe will share insider secrets on Photoshop, InDesign and more — while top designers outline their best time-saving processes! Let me save you time (and money) — Send me to HOW! PS: If I learn just one tip that saves 2 minutes off a tedious design project — I’ll save at least 8 hours a year!”.

“Boss: The How Design Conference helps designers work faster, smarter and more creatively — that’s why I want to go! I’ll learn shortcuts and new techniques for the Adobe software I use everyday; get creativity boosters from the experts; and find out how to positively impact your business through design. Find out more at http://www.howconference.com/”.

“Being creative is my job. But on-the-spot creativity is a learned trait. That’s why the How Design Conference is important. I’ll see amazing work from some of the brightest minds in the industry and learn how to develop innovative solutions to business and marketing problems, even under pressure. — I wanna go!”

“Dear Boss— Please send me to Boston May 18-21 for the 2008 How Design Conference! I’ll learn new creative processes that will actually save YOU money — such as how to create my own type and build a stock photo library. Everything I learn, from on-demand creativity to technological shortcuts, will have a positive impact on your bottom line.”

See a pattern?

This is how a designer can sell an idea. Present to the other person what the benefits for them will be. Not only that, but be specific about what those benefits will be. Who could deny a designer who asks this way, the possibility to attend the conference?

HOW knows that, and that’s why they set up a Tips For Convincing Your Boss To Send You To The How Design Conference web page.

My point is that, if this is the way most designers think in the US, perhaps we, the Latin American designers have something to learn from them, like how to present a case or an idea and how to ask for training that will benefit both you and the company. And I think that we are scared to ask sometimes, because we assume that our bosses won’t want to spend money on such things, but like my old boss used to say: “Don’t assume, verify!”.

All the best!

This Design Blog in Review

2007-12-30T17:39:00.000-05:00

Expoartesanías 2007

2007-12-27T10:46:00.000-05:00

“From December 6th to 19th at Corferias, the most representative display of handicrafts from Colombia and other countries such as Ecuador, Peru, Bolivia, and Venezuela, among others, will take place.

820 exhibitors will display the most unique handicrafts in seven pavilions.

Some of the new features of the 2007 fair include a special pavilion devoted to Jewelry and another pavilion for international exhibitors..."*

A couple of weeks ago I visited Expoartesanías. I know in previous posts I’ve been ranting about how disappointing current colombian design is. Granted, I referred to design in the academy and what kind of designers are getting a degree.

However, I am thrilled to announce that what I saw in Expoartesanías is a whole different picture. Of course, Expoartesanías is about crafts, so no mass production there. However, there’s still design involved!

And lots of it!

So it seems that many designers and artists are out there working hard and making great design. Some students would be wise to approach them and learn from them.

I saw great furniture, great leather accessories, home accessories, innovative use of materials, remarkable jewelry, unexpected forms and objects, but all with that amazing colombian aesthetic.

I know it’s late to go see it now, but check the catalog anyway and set yourself up to visit the fair next year!

I still wonder, though, how do we bring together this real life experience of business and the academy? Why the gap? What am I missing here?

All comments will be welcome.
All the best!

*From the Expoartesanías website.

Happy Holidays!

2007-12-26T15:27:00.000-05:00

Hi, Everybody! This is just a quick note to wish everybody Happy Holidays and a 2008 full of success!

Getting a client, instead of an occasional buyer

2007-12-17T22:41:00.000-05:00

cli·ent
–noun 1. a person or group that uses the professional advice or services of a lawyer, accountant, advertising agency, architect, etc.

But, I think we all know a client is much more than that, don’t we?

Clients pay for the service you provide for them. Give good service, and you will:
- Have a loyal client that keeps coming back for more, providing you in return, with steady income.
- Have a client that will give his friends good references of you, providing you with more work.
- Get an ally and a friend that will help your business grow, while you make theirs, grow.

Sounds great, right?

And how exactly do you get to that point?

Allow me to illustrate with a recent experience of mine:

A couple of weeks ago I wanted to buy a watch, so I went to the mall. There were about five stores that carried the kind of watch I wanted. So I went to the first store and requested the watch, and they had it, except they carried it in light blue and pink.

“Hmm, I’d rather it was black” I said to the sales guy. “We don’t carry it in black” he said. So I replied “Great, let me check other stores and see if I can find it. If I don’t, I’ll come back and buy one of these”, to which he replied “You’re not going to find it in this mall. We’re the only ones who carry this particular model, so you might as well buy it right away”.

“Thanks” I said, “I’ll take my chances”.

The second store I visited carried the watch and guess what: They had it in black! The sales lady was very polite, told me the price, allowed me to try it on… But I still wanted to see if I could get a better price somewhere else. “Thanks” I said, “I’ll check other stores and come back if I decide to buy this one”. “Great!” she said, “I’ll be here if you need me”.

Surely enough, I went to other stores, they all carried the watch in different colors, including black. Where do you think I went back to buy the watch?

See the difference? The first guy was interested in making THIS particular sale and getting his commission. The second lady was interested in what I wanted. I wanted a black watch, at a better price.

Sure, she wanted to sell hers too, but she was more focused on providing a service and letting the customer get the best deal (And of course, she was confident that I could not get a better price anywhere else). She was also very friendly and provided me with great service by giving me information and allowing me to try it on.

If I ever need to buy another watch, or if I know of someone that needs one, I’ll recommend that particular store. She got herself a client.

If I had bought the watch at the first store just because I couldn’t find it anywhere else, I would’ve become an occasional buyer and would have never come back. And I am not coming back.

Who’s more intelligent? I bet by now you get my point…

Think of providing a service, a great service, instead of thinking about how to make one sale. Think of what the client wants and give it to them. It may be that the client doesn’t actually buy from you now, but they will remember you and come back if they see that you’re eager to provide them with value, rather than just take their money.

All the best!

The 10 Major Causes of Failure in Leadership

2007-12-10T20:36:00.000-05:00

In order to reinforce my past entry, allow me to transcribe now another passage of “Think and Grow Rich” by Napoleon Hill, published in 1937.

Here goes:

The 10 Major Causes of Failure in Leadership

1. Inability to organize details.
Efficient leadership calls for ability to organize and master details. No genuine leader is ever “too busy” to do anything which may be required of him in his capacity as a leader. When a man, whether he is a leader or a follower, admits that he is “too busy” to change his plans, or to give attention to any emergency, he admits his inefficiency. The successful leader must be the master of all details connected with his position. That means, of course, that he must acquire the habit or delegating details to capable lieutenants.

2. Unwillingness to render humble service.
Truly great leaders are willing, when occasion demands, to perform any sort of labor which they would ask another to perform. “The greatest among ye shall be servant of all” is a truth which all leaders observe and respect.

3. Expectation of pay for what they “know” instead of what they “do” with that which they know.
The world does not pay men for that which they “know”. It pays them for that they DO, or induce others to do.

4. Fear of competition from followers.
The leader who fears that one of his followers may take his position is practically sure to realize that fear sooner or later. The able leader trains understudies to whom he may delegate, at will, any of the details of his position. Only in this way may a leader multiply himself and prepare himself to be at many places, and give attention to many things at one time. It is an eternal truth that men receive more pay for their ability to get others to perform, than they could possibly earn by their own efforts. An efficient leader may, through this knowledge of his job and the magnetism of his personality, greatly increase the efficiency of others, and induce them to render more service and better service than they could render without his aid.

5. Lack of imagination.
Without imagination, the leader in incapable of meeting emergencies, and of creating plans by which to guide his followers efficiently.

6. Selfishness.
The leader who claims all the honor for the work of his followers, is sure to be met by resentment. The really great leader claims none of the honors. He is contented to see the honors, when there are any, go to his followers, because he knows that most men will work harder for commendation and recognition than they will for money alone.

7. Intemperance.
Followers do not respect an intemperate leader. Moreover, intemperance in any of its various forms, destroys the endurance and the vitality of all who indulge in it.

8. Disloyalty.
Perhaps this should have come at the head of the list. The leader who is not loyal to his trust, and to his associates, those above him and those below him, cannot long maintain his leadership. Disloyalty marks one as being less that the dust of the earth, and brings down on one’s head the contempt he deserves. Lack of loyalty is one of the major causes of failure in every walk of life.

9. Emphasis of the “authority” of leadership.
The efficient leader leads by encouraging and not by trying to instill fear in the hearts of his followers. The leader who tries to impress his followers with his “authority” comes within the category of leadership through force. If a leader is a real leader, he will have no need to advertise that fact, except by his conduct, his sympathy, understanding, fairness and demonstration that he knows his job.

10. Emphasis of title.
The competent leader requires no “title” to give him the respect of his followers. The man who makes too much over his title generally has little else to emphasize. The doors to the office of the real leader are open to all who wish to enter, and his working quarters are free from formality or ostentation.

I think many latin american leaders, in all areas, fall into these negative practices, don't you?

All the best!

The 11 Major Attributes of Leadership

2007-12-05T08:44:00.000-05:00

I’ve been reading another book. It’s called “Think and Grow Rich” by Napoleon Hill. It was published in 1937, when Andrew Carnegie appointed Napoleon to study the characteristics of great achievers in America and to write a book that would summarize such characteristics.

I’d heard a lot about this book, so I decided to give it a try. I’m not finished yet, but I want to transcribe a passage of it here, since I believe it relates to the way I view design leadership.

So here goes:

“The Major Attributes of Leadership

1. Unwavering courage.
Based upon knowledge of self, and of one’s occupation. No follower wishes to be dominated by a leader who lacks self-confidence and courage. No intelligent follower will be dominated by such a leader very long.

2. Self-control.
The man who cannot control himself, can never control others. Self-control sets a mighty example for one’s followers, which the more intelligent will emulate.

3. A keen sense of justice.
Without a sense of fairness and justice, no leader can command and retain the respect of his followers.

4. Definiteness of decision.
The man who wavers in his decisions, shows that he is not sure of himself. He cannot lead others successfully.

5. Definiteness of plans.
The successful leader must plan his work and work his plan. A leader who moves by guesswork, without practical, definite plans, is comparable to a ship without a rudder. Sooner or later he will land on the rocks.

6. The habit of doing more than paid for.
One of the penalties of leadership is the necessity of willingness, upon the part of the leader, to do more that he requires of his followers.

7. A pleasing personality.
No slovenly, careless person can become a successful leader. Leadership calls for respect. Followers will not respect a leader who does not grade high on all the factors of a pleasing personality.

8. Sympathy and understanding.
The successful leader must be in sympathy with his followers. Moreover, he must understand them and their problems.

9. Mastery of detail.
Successful leadership calls for mastery of details of the leader’s position.

10. Willingness to assume full responsibility.
The successful leader must be willing to assume responsibility for the mistakes and the shortcomings of his followers. If he tries to shift this responsibility, he will not remain the leader. If one of his followers makes a mistake, and shows himself incompetent, the leader must consider that it is he who failed.”

11. Cooperation.
The successful leader must understand and apply the principle of cooperative effort and be able to induce his followers to do the same. Leadership calls for power and power calls for cooperation."

All the best!

Design on wheels

2007-11-25T19:20:00.000-05:00

Tokio Showroom: Where is Japan going and what’s the future of the automobile?

That’s the title of last week’s Motor Magazine article article about the 40th Tokio Showroom, a showcase of the latest in car design.

Where’s colombian design when it comes to shaping the future of mankind? Well, I’ll let the link speak for itself (Beware it’s in spanish).

All the best!

Four Design Influences

2007-11-20T21:53:00.000-05:00

As designers we pull from different sources to build our aesthetic awareness, our “visual culture” as a friend of mine used to call it. Here are four sources of design inspiration that I think can influence the way designers create, for the better.

Music:

Saturday night, a concert in Bogotá, the Iceland queen, Björk. She opens up the concert with a costume that made her look something like a mix between a mushroom and a jelly fish.

I was listening to the music and comparing the beats to the movements she made when she danced, how she expressed the music visually, with her body and how that connected with the stage design and the whole production including the other musicians and the different elements that were placed onstage that made for the visual experience of the performance. It was simply amazing.

There was another time in my life when this was very palpable. When I was in high school I had an art teacher. She once played some music for us in a boom box and asked us to draw what we felt. The results were rather interesting and varied, depending on the person. While some people drew in a linear form, others went back and forth with their shapes, up and down, changed colors.

Music has mountains and valleys, punches, speed, tone, it’s big or small, it’s very obvious or subtle, it can be deep, steep or narrow. Music can become something visual, something that has a shape, a size, even a color. And if it’s something visual, then it can be used to create design.

Food:

The other day I was watching Anthony Bourdain: No Reservations on TV and he was visiting this restaurant in Spain, called “El Bulli”, where his chef and owner Ferran Adriá has a very unique proposal to gastronomy.

It turns out that Adriá and his team believe in innovation in both the dishes they make as well as how they present them, that’s why they work on a lab a great portion of the year, as if it was a chemistry project.

His team includes an industrial designer who has two functions: One, to come up with the symbols that identify the internal processes in the lab and two, to come up with the best crockery and the best cutlery to present the different courses.

How cool is that? Can you imagine working as a designer for something that is not obviously design related?

Check out El Bulli’s website and go to the section called “1983-2005 general catalogue” and see the amazing shapes, the innovating dishes, the way it’s all presented, not only as an aesthetic proposal, but as a culinary experiment, using ingredients and combinations that nobody has dared to use.

Art:

This is, of course, an obvious one. How has art impacted design? What a big question! And nowadays you often can’t draw a line between art and product design. Who is to say that an iPod is not artful? And remember the Bauhaus? Where’s the line there?

To me, art is anything, any medium that is used to express human emotion. Would you agree with me if I said that product design (and any kind of design, for that matter) is influenced by emotion?

How does an art piece make you feel? And how do certain design pieces make you feel? Is there a connection? What elements can we take from art, to apply to design?

Other designers:

Here’s another obvious one, but do young designers actually take the time to research other designers in the world?

When I was in college, we reviewed the work of French Philippe Starck. Little did I know that the guy was still alive! I thought that since many of his pieces were modern design icons, maybe he was already dead. Silly me…

Anyway, this is a French designer that has designed some of the most representative pieces of modern industrial design, from culinary objects, to entire hotels! And there are tons of pictures of his designs on his website. This is a great source of inspiration, to see how design problems can be solved with ease and style.

The point here is to research, to find out what who the big designers are right now! What they’re doing, what trends they’re creating! And then ask ourselves, what do I bring to the table?

There are many other sources of influence for designers. As Latin American designers, are we tackling on all of them? Are we researching, acquiring visual culture? What other influences can you suggest? Books, movies, local culture, history?

All the best!

Time Tracking Tool

2007-10-30T08:29:00.000-05:00

Like most designers, I hated Excel. Then one day the best boss I ever had (an engineer, by the way) introduced me to the wonderful world of spreadsheets.

Excel is a very powerful tool once you get to know it. I don’t know that much, actually, but I have developed a few tools to keep track of design traffic and time. Last year I wrote about time measurement and mentioned briefly how to go about tracking time and tasks.

Today I want to go deeper and share with you a tool I created to track the time and activities you do on a daily basis.

It’s pretty simple. With it you can:

· Establish categories for your activities.
· Know how much time you’re spending in such activities, and filter by category.
· Find out if you’re wasting time in meaningless tasks.
· Find out if there are tasks you can delegate, empowering your employees.
· Measure how much time you’re spending at the office.

Also, as I said in the article I mentioned earlier:

You may find that it's more effective to hire a consultant to take care of certain time consuming activities or you may even ask for your suppliers to absorb such activities which would make your operation even more effective.

You need to be aware of how long do your typical projects take, in order to have accurate planning, and how much to charge.

You can plan more strategically ahead of time so that you know if you need to get some outside help for that big project that will be coming next week or if you have some free time to spend on leadership activities with your staff. In other words, when you know how long will your projects take and how they're organized in any given time frame, you get a broader vision of your business.

So without further ado, here’s the tool and the instructions:

I call it my "Follow Up Activities" spreadsheet. You can download the Excel file here. This is the file as I use it, and this file has been filled for activities for five days, as an example, but feel free to adapt it to your needs!

It’s basically a table with the following fields: Month, Day, Start, Duration, Category, Description and Comments.

Month: This is a text field. I like to name it "00-mmm" where “00” is the number of the month (for instance June would be 06) and “mmm” is the first three letters of the month’s name. Why? Because it allows me to sort by number of the month, instead of the name, so that January will always be at the top, for example.

Day: This is a number field. Type number of the current day.

Start: This is a date/hour field. Type the hour of the day in which that particular activity started, in 24 hour format.

Duration: It’s a date/hour field, with a formula where the duration of the activity is calculated by the starting time of the following task minus the starting time of the previous task. In the picture above the formula would be =C4-C3 for the first cell and then that is copied down on the cells of the D column.

Category: This is a text field. You define the categories of activities. In this example I’ve created seven categories. There’s one called “Breaks” where I record the times I spend on breaks and lunches.

Description: This is a text field. Type a description of the task. I use the same name for the same activity for example I always write “Packaging database” for that particular activity instead of using several different names for it.

Comments: This is a text field. If you wish to add something else like who you met with or if the project was billed, etc.

Now for some instructions:

· Data should be input by the minute, every time you change activity, you need to go there and input that information. This is key, and it needs to be done rigorously and with discipline. This way you always have current information and you're not stuck with having to type several days worth of information.

· The last activity of the day is called “Exit”. You only type the start time, but you must erase the formula in the “Duration” field for this activity.

· When the day ends, I like to use the “Comments” cell of the activity to add up the total hours I spent at the office that day. This is just a SUM formula that adds up the duration of all the activities. For instance in this particular day I was at the office nine and a half hours.

· There’s another worksheet in the Excel file, called "PT%", where I’ve added a Pivot Table report that will tell me how much time I’ve spent in each category or task. Pivot Tables are dynamic, and I can change the fields at leisure. For instance, instead of percentage, I can change it to hours.

· And I’ve also added a graph to illustrate those times.

Neat, huh? Well, I think so. Do leave some comments if you have some ideas about how to improve this tool!

All the best!

Resources: PivotTable reports 101.

Design resources: 2 articles

2007-10-23T16:56:00.000-05:00

Here’s two articles I read this week from How Magazine, that I want to share with my readership.

Get A Life (And Other Remedies for Creative Atrophy) by Jenny Pfalzgraf.
When creative impulses are few and far between , designers often turn to outside sources for a boost. Whether it's hiking in the mountains, getting a tattoo or bringing your pet iguana to the office, this freedom to explore your inner child feeds your business finesse.

The Proof is in the Process by George Shaw
A teacher once told me, "Anyone can be creative on their best day. If you want to make a living at this stuff (graphic design), you've got to be creative on the days when your car breaks down and your wife leaves you." I thought he was trying to get me to listen to country music, but eventually, I figured out what he was talking about.

All the best!

Design resources: Coroflot.com

2007-10-22T18:42:00.000-05:00

A place where designers gather together!

Coroflot.com is an online community dedicated to all the branches of design, where designers can promote themselves through:

· Uploading their resume.
· Uploading their portfolio.
· Joining groups (Like D Colombia).
· Searching jobs (Mostly abroad).
· Commenting on other designers work.
· Networking.

If you are a designer, then you need to be here.

I’ve actually used this site to recruit designers before, and every day it is becoming more and more popular in Colombia, so do take the time to post your information here. I’ve been a member for years.

As colombian (And Latinamerican designers) we need to stick together, help each other and promote latinamerican design. This is a great place to start.

Germán Salamanca had already commented on this site last year, however the site has had a revamp this year, so it’s worth it to check it out now and enroll if you haven’t already.

All the best!

Latin American Design Events

2007-10-15T18:00:00.000-05:00

As a second post today, my friend Leonardo Mora told me about three design related events going on in Latin America.

Design Fest, in Guadalajara, México.

XVIII National Summit of National Graphic Design Schools, in Aguascalientes, México.

Latinamerican Design Summit, at University of Palermo in Buenos Aires, Argentina, already gone for this year, but coming up again next year.

Is it be possible for we colombians to organize events like these?
Or maybe our designers will join such events!

All the best!

How can I?

2007-10-15T17:34:00.000-05:00

The other day I was listening to a radio show and one of the people cited a question that got me thinking about Colombian designers’ attitude towards design and work in general.

How can I…?

I don’t think I’ve been on the field as much as I would’ve wanted. Still, It’s no secret that I get this impression that many Colombian designers (and some Latin-American designers, maybe?) suffer from “third world” or “small” mentality, where we’re basically living and working by default.

This was especially evident when I went to the 10th Design Showroom at my university a few weeks ago.

So, they call themselves “lucky” if they can land a job. A job, which for the most part, is very poorly rewarded in our country. I think it’s easy for young designers here to get into a self-pitying pattern where external circumstances define their future as people and as professionals.

And so they find themselves waiting for a company to offer them a job, waiting for that lucky break, basically waiting to see if maybe the stars align so that they can get a better quality of life and maybe, just maybe, pursue their dreams.

So… back to the radio show I was listening. How can I…? And fill in the rest yourself!

How can I add value to this company?
How can I make my portfolio all the more attractive?
How can I be different from other designers?
How can I make some money?
How can I make work easier and more effective?
How can I help this customer reach his goals?
How can I make this logo different?
How can I approach this issue from an unexpected angle?
How can I make this project innovative?
How can I do better work?
How can I learn more and grow as a designer?
How can I stimulate my creativity?
How can I change?
How can I become the person I want to be?
How can I land the awesome position at that amazing company?

The list goes on! Did you notice something? This question immediate causes your brain to come up with answers! Notice that it’s a completely different attitude than “Why can’t I get a job?”

Do write some comments and list some more “How can I…?” questions. I’m sure it’ll be fun!

All the best!

Learn English!

2007-10-08T18:25:00.000-05:00

As I’ve said before, Latin American designers must speak English. This will open up doors for them everywhere!

However, I am not the bearer of good news. I think when it comes to English (or any other foreign language, for that matter) there are two kinds of people:

· Those that really have to work at it.
· Those for whom it just comes easy.

Unfortunately most people are in the first group, and that’s the bad news. Such people need to really work at it and be disciplined to learn.

There are basically two (and a half) ways to learn English, in my opinion:

Option 1: Take a course.

This means doing all the exercises and walking the extra mile by enrolling in every English speaking activity they can think of. Watching TV in English (no subtitles) like news and movies, listening to music in English, attending events organized by the UK and American Embassies or English institutes such as Berlitz.

So, if you’re up for the challenge of being consistent, disciplined and reaching your goals, this is a way to do it. If this option speaks to you, allow me to recommend the British Council and Wall Street as two good institutes.

Unfortunately, I don’t know the first person that has really learned like this. Learn to speak well, I mean. Anyone can “kind of speak pigeon English”.

Option 2: Travel abroad.

In my opinion, this is the fastest and best way to learn English. And most people have this idea that maybe it’s too expensive. I can assure you, there is always a way. Spend at least six months abroad, learning. I recommend you do this through an institute, so that you have some structure to follow.

Now here comes the “half”:

For those special people for whom English comes easy (like me, it’s a gift) there is another way. I never did go abroad to learn English, the first time I went to the US, I’d been speaking English for years. In fact, I learned in about six months when I was twelve years old.

How? I used to be a TV-holic, so just by watching English spoken TV shows with closed captioning (subtitles in English) I learned how to use sentences, the context, grammar and pronunciation. I did help myself with some English textbooks to understand the structure better.

If you are this kind of person, congratulations! All you have to do now is work at it, so that you won’t forget it. Watch TV, listen to shows and write in English daily!

And here's a little tip for all of you who are learning: Don't over pronounce words so much. We spanish-speaking people tend to over pronounce, but in english there's no need to do that. In fact, english can be pretty much mumbled and it will still sound ok. This will make your speech sound more natural, less latin.

I guess the advantages of speaking English are obvious:

· You can access tons of information on the web (and many different sources, such as books and newsletters), about every topic imaginable.
· Podcasts and audiobooks are at your disposal.
· You can join networking communities online and exchange information with people from all over the world.
· Out of this networking, great business opportunities may arise.
· Access to the latest global news.
· A valuable asset for your resume.

I have an English friend (from England, actually) who’s learning Spanish and he says that as an English speaking person, if he learns Spanish, he’ll be able to communicate with the vast majority of the planet. I think he’s right.

And in this day and age, Colombian (and Latin American) designers cannot afford to be left behind.

All the best!

Design jobs: 3 great articles

2007-10-01T16:53:00.000-05:00

As a second post for today I want to place a link to three articles from How Magazine which I think are very relevant to young designers today:

Creatives Wanted: How to Prepare Yourself for Today's Job Market
Turning Up the Volume: Teleconferencing Etiquette
Five Sure Signs Your Job Is a Dead-End

Enjoy!

Design resources: Springwise.com and Trendwatching.com

2007-10-01T16:32:00.000-05:00

This week I’m going to present young designers with two more resources they can use to expand their creativity and be on top of the latest news.

Springwise.com

“Springwise and its network of 8,000 spotters scan the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds from San Francisco to Singapore. Time to start the Next Big Thing!

Springwise scans the globe for the most promising business ventures, ideas and concepts ready for regional or international adaptation, expansion, partnering, investments or cooperation. Ferociously tracking more than 400 global offline and online business resources, as well as taking to the streets of world cities, digital cameras at hand.”

Need I say more? In Springwise you’ll find the latest, most wackiest and smartest business ideas from around the globe. It will:

· Be a source if design inspiration.
· Be a source of news and design trends.
· Be a source of practical ideas even you can implement.

Check it out and subscribe to the free newsletter! The latest issue covered:

Product placement agency targets YouTube
Marketing & advertising

Crowdfunding software projects
Media & publishing

Zero cents per minute Update
Telecom & mobile / Marketing & advertising

A social marketplace for clothes hounds
Fashion & beauty

Solar-powered vending machines
Eco & sustainability / Food & beverage

Helping seniors relocate
Life hacks

Free love at the food court
Marketing & advertising

Freeze-dried eco burials
Lifestyle

You can search their webpage by date or by industry, or you can even submit an idea!
Why not give it a try?

Trendwatching.com

“Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. For the latest and greatest, we rely on our network of 8,000+ spotters in more than 70 countries worldwide.

Most of our findings are aggregated in a free, monthly Trend Briefing, which is sent to 130,000+ business professionals in more than 120 countries. (…) Our trend findings help marketers, CEOs, researchers, and anyone else interested in the future of business and consumerism, to dream up new goods, services and experiences for (or even better, with) their customers.”

In other words, they spot market trends, given them a name and then they follow up on them and show different examples. Some of the trends are:

5*STAR*LIVING
(AFTER) SPOILING DATE
BEING SPACES
BRAND SPACES
BRANDED BRANDS
COUNTER-GOOGLING
COUNTERVALS
CRIBTIMONIALS
CROWD CLOUT
CURATED CONSUMPTION
CUSTOMER-MADE

Visit their trend page, to see more!

This is where the world is headed, so designers, beware!

All the best!

10th Design Showroom, Universidad Nacional de Colombia

2007-09-24T21:40:00.000-05:00

Last week I visited the Design Showroom at my university (Universidad Nacional de Colombia) and I was surprised by the examples of student work which weren’t what I expected after ten years of cellebrating this event.

Before reading on, I should say that I don't consider myself an authority in design or design trends, but as a mere user, I am entitled to my own opinion.

The Design Showroom is a compilation of the best student work of the year and it’s been organized by my school during the last ten years. I was actually honored to be a winner in the “Graduation Projects” category back in 1998. It’s presented as an exhibition in the Architecture Museum located within the campus.

The Showroom is supposed to present the visitor with the top projects which are selected based on some predetermined criteria.

I was there for the very first Design Showroom 10 years ago, back when access to the Internet was limited still and I thought the world was small, and I remember thinking that the projects were really good and in tune with the times. I went to see the exhibition to find that after ten years it seems that Colombian design hasn’t grown much (At least in my university).

I saw the same kinds of projects, the same device for picking fruit, the same transportation vehicle for the handicapped, the same furniture… And what’s even sadder, our aesthetic sense is going downhill… I barely saw anything that I would tag as “beautiful”, let alone, “saleable”.

Now, my concerns are hardly about beauty —though design definitely has to do with it— but more related to our vision as designers. It would seem that Colombian designers have a limited vision of the world today and the world of the future.

I worry that our new designers are still plagued by the “third world” thinking, that they still think we’re small and that we have no impact as a country. Is that it? Is that why they keep designing as we did ten years ago? Globalization is with us today, so this kind of thinking really doesn’t serve us.

How can Colombian designers be top notch when years (even decades) ago movies like Total Recall, The Fifth Element and Minority Report (just to name a few) have presented such futuristic societies, their devices and their weird and innovative usability proposals? How can we compare?

And let’s not talk fiction, let’s talk reality. Watch this video of Jeff Han’s Jeff Han’s 8 foot Multi-touch display wall; this is already shipping! It is commercially available! So where is Colombian design compared to technology like this? To usability trends like the ones we are already seeing commercially? Have any of our young designers even seen an iPhone or iPod Touch presentation video? How can we measure up?

And yes, in a country like ours design has a big social function, but let’s not kid ourselves here: Design is primarily a business tool, a way of making successful products that ultimately, enhance the human experience. So are our designers in touch with the current design and market trends? How about usability trends? And what about the way design is affecting other cultures and societies? Are they not watching TV or going online sometimes?

Can any of that be applied here? Of course! So what’s the gap then? Where are the dreams of the designers and the wild ideas? And let’s face it, if these guys aren’t having wild ideas while at school, the opportunity to implement them is much smaller once they graduate.

I reviewed the teacher’s list at the Showroom and yes, many of my old teachers are still there. Are they encouraging futuristic and trend-conscious thinking in their students? And what about the new teachers? Is anybody in contact with what’s going on in the world in regards to design? In my opinion, our designers are designing the same stuff we did ten years ago, when we didn’t have as many resources as they do today.

And this also brings me to my next point: It is imperative that designers speak English today. In my experience speaking English has opened so many doors for me and has given me access to huge amounts of information from the web. I think it should be mandatory in university curriculums and it should be as important a subject as the creative ones.

What I did see, much to my relief, was the use of 3D software to present the projects. Back in my day we didn’t have access to such technology, but it is good to know that at least our designers are using that resource.

One of the really good proposals is IO, a lighting sculpture.

Another one is wawawasi, an aid for parents with children who are learning to walk. This one I actually think has great commercial potential.

Aside from that, I regret to say that I wasn’t moved. And the graphic design projects don’t offer anything new either.

My friend César Galán, has allowed me to use his photos of the Showroom and share them with you. Click here, to see them.

I would love to receive some comments from people from other universities, telling me how they view design in their respective schools, if they feel I’m off my rocker here… I sure could use some hope!

Anyway, if you’re a young designer, I recommend you check some of my old posts:
Design Resources: Design Management Institute, DMI.
Design magazines
Designers beware: Podcasts

… and come back to my blog because I intend to reveal more resources to check.

If you’d like to see a couple more videos of Jeff Han’s amazing touch screen wall, click here and here.
Also, I recommend you check How Magazine’s August 2007 issue entitled “The Future”.

All the best!

Design Resources: Design Management Institute, DMI.

2007-09-17T18:27:00.000-05:00

Hello, there, Everybody! It’s been a long while! Do forgive me, life has been hectic. Anyway…

Here’s another wonderful resource I think designers from all over the world should know about, the Design Management Institute in Boston, US.

I learned about DMI several years ago when I was on a quest to find more information about design management. As they put it:

“The Design Management Institute (DMI) is an international nonprofit organization that seeks to heighten awareness of design as an essential part of business strategy. Founded in 1975, DMI has become the leading resource and international authority on design management. DMI has earned a reputation
worldwide as a multifaceted resource, providing invaluable know-how, tools and raining through its conferences, seminars, membership program, and publications."

The thing I like the most about DMI is that they are an unlimited source of information and education for any designer, even for us, who don’t live in the US, with the online tools (like Webinars) they’ve got.

There are also many conferences and seminars people in the US can attend. The agenda for October includes:

Design Research for Product and Service Innovation in Chicago.
Law Meets Design in New York.
From What’s Possible to What’s Right online.

Check out DMI’s calendar.

Most of the conferences and seminars are not free, but fairly priced and the topics are really interesting, because they cover design management issues that they don’t teach you at school (Or at least not my school).

Do click around their website to see all the different resources (They even have a job bank) and/or subscribe to their newsletter to get the latest news!

All the best!

Beginners guide to making money on the internet

2007-07-08T09:00:00.000-05:00

Hello, Everybody! Today I bring you a guest post from John Mitchell. Very interesting read. Enjoy.

This is part 1 of my step by step beginners guide for making money on the Internet.All the Programs listed below are proven to generate income.

Step 1: Join Quidco.
Quidco is fantastic. It's a site that gives you cash back when you visit online merchants through them.When you buy or join anything through Quidco the merchant pays Quidco a reward, Quidco then passes 100% of that reward back to you.They charge you £5 a year admin fee, which they take out of your earnings.
Some of the Web's top merchants are there, e.g. Play.com, HMV, Tesco, Ebuyer. In all there are 1400 merchants currently listed on Quidco.Before you buy anything check to see if it's available on Quidco by clicking here

Step 2: Join Ciao.
Ciao send you surveys over email. For each survey you complete Ciao will pay you for your time.The amount varies for each survey but is generally between 50p and £2.50 and you can normally complete the surveys in a number of mins.
Ciao send me a number of surveys every week, and the money really adds up.It's useful to make sure that your profile is up to date to make sure that you get as many surveys as possible.
Click here to join Ciao.

Step 3: Join YouGov Yougov is similar to Ciao. They send you surveys to your email address and they pay you to take part. They don't send as many surveys as Ciao but the surveys tend to be slightly more straight forward to complete.
Click here to join YouGov

Step 4: Join Clixsense
Clixsense is a site that pays you to look at adverts. Every time you log in click on the link to view adverts and a list of available adverts is displayed. Each advert is worth a different value and when you look at the advert for 30 seconds your account is accredited with that value. Generally the ad's are worth between 1 and 5 cents to view.
I know this doesn't sound like a lot of money but there are several adverts everyday and it soon adds up.Click here to join Clixsense

Step 5: Join Media Dollarz
Finally in this part a real freebie to start you on your money making way.
Media Dollarz is a company similar to Quidco. They pay you to join trials and shop with merchants.Media Dollarz will pay you $2.50 just for joining and validating your account. You are then free to withdraw the money into a paypal account as soon as you like. Free Money in mins.
Click here to join Media Dollarz

John Mitchell is an author of 3 Blogs, he is running a project to investigate how the Internet can be used by everyone to generate an income.His blogs can be found at:
http://webdosh.blogspot.com/
http://ourpieceoftheriver.blogspot.com/
http://chocolate-recipes-for-you.blogspot.com/

No post this weekend.

2007-06-24T21:00:00.000-05:00

Hello, Everybody! I regret to inform you that other priorities got in the way of my writing this weekend. It seems that I've gotten busier and busier. I am trying my best to keep my blog up.
See you around.

Positive feedback

2007-06-17T12:28:00.000-05:00

As most people, I was never very good at recognizing people’s efforts or saying a kind word whenever they showed some progress. In time I realized I had to leave my comfort zone in order to obtain better results.

I think that most people have trouble giving positive feedback. I know I do. However when you’re leading a team of people, be it a design team, your family or people working with you in any other endeavor, you really need to learn to acknowledge even the smallest efforts for improvement.

Why?

Well, who doesn’t want to be acknowledged and not taken for granted? Don’t you want to be? Don’t you get a little spring in your step when someone says something positive about you?

Would you agree with me if I said that positive feedback can largely increase your team’s productivity?

Well, that’s old news, yet I see too many professionals and managers who avoid it.

But what is positive feedback?

It is the action of telling somebody effectively that what they’re doing is acknowledged and recognized.

That’s pretty simple, isn’t it?

Not quite. You see, saying “good job” to someone doesn’t bear the same connotation to actually stating what it was they did well and its impact.

So how to go about it?

There are many resources on the Web about this subject and several ways to use it. Here’s my take on it:

When you spot something that someone has done, when you catch yourself thinking “hey, that’s pretty good”, every single time, even if it’s something small, follow the next steps:

Step 1: State the time.
The specific time in which the person did something well. The phrase should start with their name, followed by an expression of time.

E.g. “Hey, John, this morning…”
“John, yesterday during the meeting with customer x…”.
Be as precise as possible.

Step 2: State the action.
The actual thing they did. The fact.

E.g. “Hey, John, this morning when you delivered the sketches on time…”
“John, yesterday during the meeting with customer x you supported the concept we were presenting with the items you brought…”.

Step 3: State the impact.
On the operation, how what they did affects the results positively and how it makes you feel.

E.g. “Hey, John, this morning when you delivered the sketches on time, it proved to me that I can trust you with deadlines, that you’re a professional and that you care about what you do”.

“John, yesterday during the meeting with customer x you supported the concept we were presenting with the items you brought, which allowed the customer to visualize the project more effectively and made me feel very proud that you’re on our team”.

See, if you’re this specific when giving feedback it has a bigger impact on the person and encourages them to keep striving to be better.

I still struggle a bit with it, it doesn’t come as natural as I’d like, but I’ve found that giving positive feedback builds up relationships and contributes to a more effective and productive work environment.

Care to try this at home, as well?

All the best!

Paradigm shifts and design

2007-06-10T18:32:00.000-05:00

I started at my new job this week. I haven’t been exposed to the specific tasks of the position, yet I’ve learned a few lessons…

It is a big company, so there were these introductory activities that are meant to give the newbie an idea of what the company is, where it’s going…

As a designer and professional I look for new challenges, I look to acquire new knowledge. Which may in the beginning be interpreted as challenges related to the technical aspects of design, form, color, sketching, specifications…

And then sometimes you find your challenges somewhere else and related to other things different than design.

This week I met this guy, 25-year-old. At first glance one of those yuppie guys that work in the commercial field, remembers everybody’s name, always smiling… you know the type, right? Your typical sales manager in the making.

In one of the activities we were all asked “what is something that few people know about you?” and his answer was “overcoming a back injury in a taekwondo match”.

I later on asked him about it and he told me about being in bed for two years because he’d broken his back, he wasn’t able to walk and he was told that if he were to walk again, he’d be “walking strange”.

I can tell you something, six years later, he’s not walking strange. Not only that, the guy jogs every day and at 25 he has a clear picture of where he’s going, what he wants; he’s building his life.

So this knowledge took me from seeing him as the yuppie careless kid, to admiring his vision and persistence and even feeling jealous of him because when I was his age I had no idea of where I was going.

Oh, but there was more for me to learn this week…

Another one of the people in the activities was this girl… She got there late, for starters. I immediately made the judgment that a person that would arrive late wasn’t very committed or maybe she just didn’t care.

During the day it became obvious that she was loud, bossy and obnoxious. I was thinking “thank the Lord she’s not in my area, I don’t have to work with her”.

And as luck would have it, at the end of the day I learned that she and I will actually be working really close together.

How ironic, huh?

I also learned that this twenty-something woman has a child and a husband, goes to college and works full time. Her day starts at 4am to study for her finals and then get her son ready for school at 5:30.

How about that? Suddenly my perception turned 180°, I could see her struggles and enthusiasm.

But what does all this have to do with design, you ask?

Not much, I guess.

But I wanted to bring this experience up to illustrate how we can get so immersed in our misconceptions that it takes a shift in our paradigms to understand, to be able to see further.

Would changing our paradigms have anything to do with design?

How about making assumptions about a problem? About people?

Could there be other alternatives? What else could it mean?

How else could we approach the issue?

Be open, be generous, be humble.

All the best.

Design leadership and the constant challenges

2007-06-03T16:18:00.000-05:00

Early in my career I was faced with the challenge of being in charge of a section of the company I worked for which included having a person reporting to me. I remember feeling completely scared of becoming a bad boss!

At that time I consulted with a colleague of mine who’d had a lot more experience and he gave me a few pointers. In the end, his best advice was “just be yourself”.

So I became G’s boss.

G happened to be very receptive from the start as we were both learning all the technical aspects of the job.

In the beginning it was hard to get him to see the bigger picture, to plan ahead, he couldn’t imagine how he could predict the events and therefore, the actions to be taken for the upcoming weeks.

But during the five plus years that G and I worked together we both grew professionally to a point where we achieved autonomy in ourselves but presented results as a team.

This was an amazing growing experience and led me to want to continue to grow as a leader.

I recently was faced again with another “being the boss” challenge. Two girls reported to me. One fresh-out-of-college designer and another one with a bit more experience.

This posed a bigger test because I had to use different languages to speak to each of them.

Since my experience with G had been so good and we’d grown together at the same pace, I thought I could just use the same method with anybody.

Not!

Miss F, the fresh-out-of-college designer needed me to hold her hand a bit more, to walk her through the steps of the different activities, to guide her. And she would usually come back to me with “What do I do now, Carolina?”

And I found myself resisting the urge to give her a straight answer. I had to get her to think, to come up with solutions by herself, to be more independent every day, to ask me less.

In the eight months that we worked together she came a long way and could do most of her work all by herself. I was very proud of myself and her.

The other girl, Miss Q, she had a bit more experience and wasn’t afraid to speak her mind. Also, she was strong-willed and assertive. This demanded a different approach from me, one where the ideas would mostly come from her, with a little guidance from me.

This also resulted in a great growing experience; the more I demanded from her, the more she would give and the more she came up with new ideas and solutions.

I have a point, I promise…

Sometimes designers end up becoming creative directors or managing a small group of creative people, which may not be something they ever saw themselves doing.

So here are a few tips to be more effective in that arena:

Be yourself, really. As I’ve said in a previous post, it’s not about barking orders or being in a position of power. It’s about getting the best of people and people will give you their best when you are authentic, honest and real.
Be clear about goals and expectations. Communicate them frequently.

Spend some time trying to figure out what the other person is about, what their mental process is, how they handle information, so that you can figure out the best way to get through to them.

It’s not about them adapting to you or following your lead, but quite the opposite. It’s about you stretching yourself to find the most effective way to get the best out of your team and have some fun while doing it!

I am so looking forward to more leadership challenges in the future, as they are the most interesting part of my work!

Mi idea with this post is that designers think outside of the box and start reflecting on the direction their career can go in the future and if they want to be in a leadership position. If so, start preparing.

Read some books about personal leadership, building teams, managing people and resources… Become aware. There’s a lot of information on the web, podcasts and books.

Epilogue: G went on to take my position and is now the design leader there. Miss F and Miss Q continue to work in my previous company, where they are faced with bigger challenges everyday. The both insist that I was a great boss ;-)

All the best!

12 resume writing tips for designers

2007-06-03T15:17:00.000-05:00

Looking for a job? Finding a new design position can be a very daunting and stressful experience, especially if you're a fresh-out-of-college designer applying for your first creative job.

In my recruiting experience I've found that most young designers in South America and Colombia would benefit from some guidance with regards to self-promotion.

So if you're fresh out of college, or a senior designer straight out of a long career, here are twelve top tips for designers' resumes that can help you land that all-important interview:

Do some research
Even if you think you know everything there is to know about designing a document, use your design know-how to effectively present your resume.

There are tons of websites with information about designing a CV (Curriculum Vitae) like Rita Sue Siegel Resources, for example.

Now, being a designer, most likely you're expected to show your creative side in your resume (At least I expect that.)

Nevertheless, this is a document for you to show that you're a professional and therefore, all the right information must be included, even if it means sacrificing that beautiful symbol you want displayed throughout the whole document.

So your flair for design is there only to enforce the information in your resume. Always remember: style over substance is a big no-no!

Customize your resume to match the position
Designers can work in different areas of design. I've seen this especially with graphic designers.

If the position calls for an illustrator, make your resume reflect that in the jobs or projects you want to show.

If the position calls for a web designer, then include all web work you've done with links (making sure those websites are still active!) If you think something else will add to your value proposition, include it.

However, don't try to squeeze all your work experience in just one page if some of it has no relevance to the position.

Make it a one-page resume
Yes, all necessary information can fit in one page, as weird as it sounds.

You have to think that the person receiving your resume is receiving a lot more and she probably is printing them out to read at her leisure (i.e.: when she has the time.)

Make her job easier by including all pertinent information in a single page; you will earn some extra points for that.

Now, you're a designer, play with typography, space, color… it's also very important to make sure the information is presented in an organized, clear, easy-to-read way and have some fun! Make your personality and style show through.

Proofread your resume
Don't forget to double – better yet, make that triple – check your document for typos and grammar errors. Nothing says “unprofessional” like a sloppy resume.

Set time side and get someone else to read your resume through for you. Maybe your mom, your dad, a friend maybe – anyone, so long as your resume is proofread.

Highlight your name and contact information
Your name and your contact details are the most important part of your resume!

Make them stand out by placing them where they will be easier to read for the recruiter: most likely the right top corner of the page, or top centered.

Do include all your contact information, telephone numbers (cell included) where you can be reached for sure.

If your email is something like “big_stud@hotmail.com” it's better to get a new one, just your name and last name, something that identifies who you are.

I personally think that it's not necessary to include your photo, though I've seen some pretty cool ways to add a picture of yourself as an illustration or an unusual treatment in Adobe Photoshop.

If you're applying for a job as an illustrator, this could be a good way to highlight your resume and maybe stand out from the rest.

State your profile
Include a brief paragraph expressing what your profile as a designer is, or what your major, or preferred areas of expertise are and what short-term goals you have.

This helps the recruiter see quickly if your profile matches what they're looking for.

Additionally, try not to talk about the long-term in a way that sounds like you're just using your prospective employer as a stepping-stone in your design career.

Add the professional experience information
Include your work experience, listing jobs in reverse chronological order. For each job include:
- The time period (the date when you started and when you finished) for that job, including year and month.
- The responsibilities of your design position.
- The achievements of the position, and how they translated into either an increase in sales or the reduction of costs for the firm. Add some numeric information, when possible.
If you've worked as a web designer, or have links to your work on the Internet, make sure they work properly and contain all updated information.

Add the academic information
Include the qualifications you have and filter them to be pertinent to the position you're applying to.

Also list your qualifications in reverse chronological order, too.

Be sure to include the year in which you graduated and the title you received.

Make sure you send the right file
When sending your resume file through email, take into consideration:
- Check that your file is complete. Yes, I've received resumes that only list the jobs, with no name or contact info, because the person forgot to include the previous pages!
- Here's another chance to stand out by naming your file with your name, e.g.: “carolina_ayerbe_CV.pdf”; make the work of the recruiter simpler and make your design resume easy to find among all the files she's downloaded that are called “CV.doc”, “resume.pdf” and every other file name that doesn't provide any information as to what it contains.
- Include your name, title and the position you're applying for in the subject line of the email.
  
  It makes it easier to find you in the long list of emails the recruiter receives every day.
- Write a short, warm and assertive email message to go with your attachment. This will effectively act as your covering letter.
Don't just send the attachment alone; some people might take this gesture to be rude. Say hello, at least. Be polite!

Don't underestimate the value of a well-crafted message selling the benefits the company will get by hiring you.

If necessary, go back to the Tip 1 and do some research on how to write a proper resume covering letter.

Don't lie
Most recruiters can see through a liar. Show your work in a dignified way, talk about your accomplishments, but don't try to sell things as more than they really are.

I once received a CV from a designer who'd presented himself as a “brand creator”. Hmm, interesting, I thought.

When I interviewed him and asked him how he went about creating a brand, it became obvious the guy had no idea what he was talking about. We both wasted our time.

Be honest about what you've achieved as a designer. It's much more effective.

Combine your resume with your portfolio
I really like it when the resume includes some examples of the work the designer has done.

All contact, work and academic information should be in the first page.

From the second page on, it's a good idea to include three or four examples of your best work. This will be the entrée for the recruiter to ask for a more complete portfolio from the designer.

Don't send twelve pages, though. Still keep it short, two or three pages maximum.

Be professional
Most young designers aspire to rise to the level of a professional. Design is a business; it's not just about the perfect decoration in the pretty resume. I'll say it again: style over substance is a big no-no!

It has to convey a message of professionalism, that you can actually do the job and that you know how to speak the design language inside a business setting.

I hope these tips help out a few designers out there.

For more resources visit:

Rita Sue Siegel Resources

Manager Tools (Resumes)

Manager Tools (Resumes and interviews)

Search2u

Or subscribe to The Career News, a newsletter with tons of tips to boost your job search.

I look forward to receiving some comments.

All the best!

This article is a revision on a first version I posted a while ago. Thanks to Wayne Smallman, technology blogger and fellow designer for revising the english version of the original article.

Design magazines

2007-05-27T19:21:00.000-05:00

As I’ve discussed before, I think young designers in Latin America would benefit from expanding their scope and trying to find new and wider sources of information. One of those sources are design magazines. Though the web has opened up many doors for designers, there may be some that will read this information for the first time.

Remember how I said that I used to think that my world was really small? Well, when I was at the university I used to think that design magazines were beyond my reach. In those days there was a really beautiful one called Abitare, italian, awesome… we used to see them at the design building’s library.

As years went by, I started working and got a credit card and what do you know…? Using credit cards, you can buy things abroad! I don’t know about you, but this never occurred to me when I was in college (I know, I know… I was either too innocent, or didn’t have good friends!).

So I wanted to let you know about two magazines I’ve been subscribed to for years.

How Magazine: This magazine focuses on graphic design, which being a designer, I love. And it shows some great examples of graphic design, they have contests and then they feature the winners and the contestants, so it’s a great source of visual culture.

Furthermore, what I really love about this magazine is its business edge. You will find design business related articles, from hiring an accountant for your design studio, to how to boost creativity and be a great design leader.

They also do a “Business Annual” every year (no kidding, huh?) that covers even more business related topics like salaries and legal stuff. To me, this magazine is a must read for every designer. It’s American, but I think it conveys the global design business trends of today.

ID Magazine: Sister of How Magazine, ID focuses more on my field, industrial and product design. It doesn’t have the same depth in business issues, but it’s a great showcase of the best of current design. I suggest you get this one too.

So my message for this short post is…

1. Get a credit card! I don’t care if you’re a student, banks always have special promotions for you.
2. Research and subscribe to design magazines. If there aren’t any good ones in your region, subscribe to a couple abroad!
3. Even if you can’t afford it, research local publications. It also doesn’t have to be on your design discipline, you can check some decoration magazines, or architecture… it’ll all become what I call “visual culture”, feeding and stimulating your brain with more design!

I mean, that’s why we became designers, isn’t it?
Hey, do leave a comment if you want to suggest more magazines!
All the best!

Gracias, Merci, Thank you, Danke, Grazie, Obrigada!

2007-05-23T12:38:00.001-05:00

Last year I started writing about the design business as part of a networking strategy I was implementing. At first I thought I didn’t have much to say…

So I wrote about eight articles that were first posted on Ecademy. Late last year I got prompted to write again by a friend and that’s how I’ve been posting weekly all this year. I discovered I actually had some things to say!

So, technically, I am an amateur blogger, a newbie, a rookie…

Still, I’ve gotten such a positive response so far and I find amazing that people from all over the world visit my blogs both in english and spanish. I am aware that many of those visits are mere coincidences, but I’ve noticed I’ve got some regular visitors. So this post is to thank all of you who have visited, have left comments and continue to visit!

People from Australia, Bangladesh, Bolivia, Bosnia and Herzegovina, Brazil, Canada, Chile, China, Colombia, Ecuador, Finland, France, Honduras, Hong Kong, India, Iran, Italy, Japan, Macedonia, Malaysia, Mexico, Morocco, Netherlands, Norway, Peru, Portugal, Qatar, Singapore, Spain, Sri-Lanka, Sweden, Switzerland , Turkey, United Arab Emirates, United Kingdom and USA have visited me during these months and I am so grateful for it…

So what’s in store for the future?

I will be starting at a new job soon. I’m not sure yet how my work load is going to be, but I intend to keep posting weekly. This new job represents a huge challenge for me and I’m sure it’ll give me plenty of topics to talk about! I am so excited about it!

I also intend to make some changes to optimize the blogs, maybe shorter titles, maybe more pictures, a new template? I don’t know. Actually, why don’t you tell me what you’d like to see?

Thank you again and I hope to see you around!

Designers beware: Podcasts

2007-05-20T19:02:00.000-05:00

Last year I went to New York and bought an iPod, 60GB, black. Even though I was a bit disappointed in the beginning, I caved in to it, I love it and now I can’t live without it.
Anyway, this post is not about iPods. It’s about me missing out on a wonderful source of knowledge and inspiration for years!

As you probably know by now, I am a huge Harry Potter fan and after J.K. Rowling appointed Mugglenet as the best HP site, I was addicted to it. Some time in 2005 Mugglenet started podcasting with Mugglecast, and I discovered the wonderful world of podcasts, radio-like shows you can download to your iPod!

For those of you who, like me, have (had) been living under a rock for the last few years, keep reading! But of course, most of you will find this information redundant, I bet.

I use iTunes as my podcast aggregator, though there are several others out there. I don’t want to get too technical here, especially because I don’t fully understand how they work. What I can tell you is that using iTunes and clicking on iTunes Store>Podcasts, you can find podcasts about almost every subject imaginable, including, yes, you guessed it, design.

If you go to Categories at the left, and click on Arts and then go down a bit to More Arts, the first category is Design! And now it is your turn to explore. There are podcasts about many aspects of design, the different design disciplines…

Here are a few comments about some I’ve listened to:

The Accidental Creative
Host Todd Henry talks about being creative in an “on-demand” environment. Great ways to boost your creativity!

The Creative Venture
Host Tony Clark brings together the worlds of design and business. Though Tony stopped podcasting a few months ago, you can still download the 14 episodes which are full of great insight into the design business.

Other podcasts I listen to are related to business. My favorite one is Manager Tools, where hosts Michael Auzenne and Mark Hortsman discuss about management issues. I’ve found that most of their advice applies to the design business as well.

I also listen to podcasts related to leadership, finance and other topics in general.

So now that I’ve given you a few pointers, it’s time that you go into iTunes and explore for yourself! Or better yet, find other podcast aggregators and try some! Explore different topics and subscribe to those that you decide you want to listen to on a regular basis. You’ll find that some podcasts are not worth subscribing to because they’re just not very good (like Design Matters with Debbie Millman) or that they just don’t relate to you.

The best part of all this knowledge being shared through podcasts is that it’s free, you can carry it around with you in your iPod or mp3 player, you can save it for later use… did I mention it’s free?!

If some of you can add to this article, let us know more information about podcasts aggregators or other interesting podcasts you listen to, please comment! I’d love to receive your feedback!

All the best!

25 things about me

2007-05-12T09:16:00.000-05:00

My friend Wayne Smallman from Blah Blah Technology recently did an article on 25 things about himself and I thought I’d follow his lead and roll with it…

So for once you get to know a little bit about me. Here goes:

1. My full name is María Carolina Ayerbe Castro, however nobody calls me all that. There are many shorts for my name, like Caro, Carito, Caroline, Carol, Carriolo…

2. There are two things I don’t like to talk about: Politics and religion.

3. My friends talk about the “relativeness of Carolina”. For example, I’ll say “I don’t like to dance, unless I have to”.

4. I don’t like to exercise (unless I have to, lol) in general. However I used to play tennis and started jogging about two years ago. I jog one day and work out the next.

5. I taught myself english when I was about 12 by means of closed captioning in TV shows.

6. My eyes tend to water whenever I’m talking about something serious.

7. I’d worn glasses since I was 9 until I was 26, when I had lasik surgery.

8. I have poor short term memory, which is really the reason why I create so many systems and databases to control everything and why I became so organized.

9. According to what I’ve researched, I was one year old when my first memory was created. It’s of my Mom taking me to the doctor.

10. I’ve always loved books. Books with lots of pictures, like design, architecture, science or art books.

11. I’m known for being honest and direct which, granted, has brought me trouble sometimes.

12. I am a HUGE Harry Potter fan, I lost count of how many times I’ve read the books and heard the audiobooks and I never miss an episode of Mugglecast.

13. Although I’m a latina girl, I enjoy rock and pop… though no mixes for me, I like the originals, thanks. Latin music is not for my iPod, it’s for dancing!

14. I love to travel. I’ve made it a goal to travel at least once a year.

15. I am fascinated by ancient cultures, especially Egypt.

16. I didn’t use to be a disciplined person, but in the last few years I’ve discovered true freedom in discipline.

17. My favourite color is red and I have to restrain myself from buying everything red.

18. I love to sing. I don’t have a good voice, but I’ll even sing to the commercials on TV.

19. I have no vices, except an addiction to chapstick and biting my fingernails.

20. I’m usually either too cold or too hot, but almost never quite confortable. Living in Bogotá (Colombia), most of the time, I’m too cold.

21. I love sci-fi, movies and novels and for a girl, I am quite interested in technology. I love gadgets and I will read their manuals thoroughly.

22. I never learned to skate and I wish I had. It looks like so much fun!

23. I love speed with safety, like rollercoasters… or just speeding up in the car (not that that’s safe at all).

24. When I smile, I get a dimple on my right cheek, but not on the left.

25. I love people who are passionate about what they do.

Phew! That was hard…

All the best!

Designers beware: 5S Phase 5, Shitsuke (Improve)

2007-05-05T13:39:00.000-05:00

Welcome back to my series on 5S, the methodology to improve organization, order and cleanliness. In this article I cover the fifth phase, Improve. If you’ve made it this far, allow me to congratulate you!

But first, if you’re seeing this article and haven’t read the previous four:
Introduction to the methodology
Phase one, Select
Phase two, Organize
Phase three, Clean
Phase four, Standardize

Phase five, Improve

The purpose of this phase is to maintain the achieved conditions and establish new goals for improvement. When you improve you:

- Keep the order that you achieved during Seiton.
- Items return to their assigned place.
- Hardware and workstations are cleaned regularly.
- People enjoy a great work environment and are proud of their places of work.

And the steps:

Step 1: Redefine
You’d establish a standard, right? Now go back to the questions you asked yourself during phases 1 and 2 and ask them again against your current standard. Is there anything that can be done better? Something that doesn’t need to be in the work space?

Step 2: Document
Once you’ve gone through the questions again, see if the standard changed. If so, document again, take a new picture and post it in a visible place.

Here is a picture of the final standard for my desk, though I later on replaced the CD burner for an internal drive. Where are the pens you ask? Neatly stowed away in the drawers.

As a bonus, here I’m showing you a picture of my current desk, still applying the 5S philosophy.

This is my pencil box. It includes only what’s needed. Black, blue and red pens, a pencil, a highlighter and a calendar (Though now that I think about it, does the calendar need to be there? I have one in my computer dashboard… hmm…)

Step 3: Audit
Ok, so by now everybody in the organization has their standards. It’s time to audit their implementation. How to measure and evaluate progress is really up to the team and the criteria they want to apply.

Here’s an example I’ve used to audit offices. We did it weekly, for about a month.

Criteria to evaluate in each step:

Select
I haven’t selected anything (Earns 1 point).
I’ve selected some things (Earns 2 points).
I have only what I need (Earns 3 points).

Organize
I haven’t organized anything (Earns 1 point).
I’ve organized some things (Earns 2 points).
Every item has and is in its place (Earns 3 points).

Clean
I haven’t cleaned anything (Earns 1 point).
I’ve cleaned some things (Earns 2 points).
My work place is clean (Earns 3 points).

Standardize
I haven’t standardized anything (Earns 1 point).
I’ve established the standard (Earns 2 points).

Improve
I’ve improved the standard once (Earns 1 point).
I’ve improved the standard twice (Earns 2 points).
I’ve improved the standard three times or more (Earns 3 points).

Here’s an example of an Excel table to record and count the points:

After counting the points the person gets a card:

Red card, if the person earned between 5 and 10 points. There’s big room for improvement here.

Yellow card, if the person earned between 10 and 12 points. There’s still room for improvement.

Green card, if the person earned between 12 and 14 points. The work space is very neat and clean!

The idea is for the cards to be displayed in the work area so that maybe a little competition between the people in the team sparks up to get to green in the four weeks of the audit process.

And that’s it for this phase and for the 5S!

It’s a good idea to repeat the audit process in a few months, to see if the team keeps the new conditions.

I hope you’ve enjoyed this series and that your workplaces are areas of productiveness and pride!
All the best!

Designers beware: 5S Phase 4, Seiketsu (Standardize)

2007-04-29T16:30:00.000-05:00

Welcome back to my series on 5S, the methodology to improve organization, order and cleanliness. In this article I cover the fourth phase, Standardize.

But first, if you’re seeing this article and haven’t read the previous four:
Introduction to the methodology
Phase one, Select
Phase two, Organize
Phase three, Clean

Phase four, Standardize

The purpose of this phase is to establish a clear standard for order and cleanliness, in order to maintain the results we achieved with the first three phases. It’s based on easily identifying an abnormal situation from a normal one. When you standardize you avoid:

- Going back to the previous conditions.
- Having work tools laying around.
- Having a disorganized work place that you have to organize again.
- Having people who after implementing Seiri and Seiso still accumulate office supplies on their desk.

And you ensure that:

- Items that don’t belong in the area are easily identified.
- The area is always organized.
- The time to find things is reduced.

Now for the steps:

Step 1: Define
There are several kinds of standards like:
- Oder standards.
- Cleanliness standards.
- Item location visual standards.
- Item quantity visual standards.
- Work place visual standards.

The word “standard” means how that particular item or area is when it’s in an ideal state. In other words, the standard illustrates the ideal state. This step is about defining how it’s supposed to be after you’ve organized and cleaned the space.

Step 2: Document
Remember I told you about documenting everything with your digital camera? Well, that’s because this would be the easiest way to show how your work space should look in an ideal state. You could also draw diagrams of where items need to be placed.

Here’s a picture of how my desk ended up once I implemented the first three phases. It was a lot better (Though not quite as good as it could be, but we’ll get to that in phase 5), so this became the first standard I implemented.

In this next example, see how it’s very easy to recognize when a folder is missing or in the wrong order?

Step 3: Train/divulge
Once you’ve set and documented the standard, you need to make sure that whoever needs to know about it, knows about it! If it’s related to your desk, then maybe you’re the only one you need to know about it. If the standard is of the supplies room, then make sure each person that uses it, knows it, understands it, and follows it. If it’s a picture, post it in a visible spot. If it’s an item quantity standard, post it near the items it relates to.

Now you can compare your current state with the standard and see if they match.

And that’s it for this phase!

But we’re not quite over yet! Meet me here next time to discuss Phase 5, Shitsuke (Improve).
All the best!

Designers beware: 5S Phase 3, Seiso (Clean)

2007-04-21T20:24:00.000-05:00

Welcome back to my series on 5S, the methodology to improve organization, order and cleanliness. In this article I cover the third phase, Clean.

But first, if you’re seeing this article and haven’t read the previous three:
Introduction to the methodology
Phase one, Select
Phase two, Organize

Last week I covered Seiton, where we organized and decided the place for everything. The next phase, Seiso, is about cleaning. Though the methodology lists Seiso as the third phase, it’s possible to clean before you decide where things go.

Phase three, Clean

The purpose of this phase is to eliminate the sources of dirt and to find potentially dangerous areas (i.e. too many plugs in an outlet). When you clean:

- The workplace is a great place to work.
- Things are ready to be used, when needed.
- Cleaning becomes a daily habit.
- Potential safety risks can be addressed.

Now for the exercise:

Step 1: Get ready
Get your supplies like rags and cleaning products and have them ready beforehand.

Step 2: Clean
Pretty straightforward, right? Make sure to be thorough and don’t forget those out of reach places that nobody wants to clean.

Step 3: Place
Place every item in the work area in their decided location.

Step 4: Audit
Once everybody has cleaned their work area, allow for some time, maybe half an hour, in which each person questions how clean every work place is and uses the red labels again, if it’s the case, meaning, if something shouldn’t be in that spot or could be relocated.

And that’s it for this phase!

In industrial environments it has a bigger impact because operators learn more about their machines and see potential industrial risks, like leaks and parts that aren’t working properly, but that’s material for other posts.

By now you’re already seeing the benefits of applying the 5S and if you’ve really embraced it, you’ll notice that you’ve started questioning how other people keep their desks or their houses, haven’t you?

As I said in the first 5S post, you’ll never be the same!

So meet me here next time to cover Phase 4, Seiketsu (Standardize).
All the best!

Designers beware: 5S Phase 2, Seiton (Organize)

2007-04-15T14:57:00.000-05:00

Welcome back to my series on 5S, the methodology to improve organization, order and cleanliness. In this article I cover the second phase, Organize.

But first, if you want to go back to the two previous articles:
Introduction to the methodology
Phase one, Select

Let’s pick up where we left off. Last week I talked about Seiri, to select. At the end of the exercise we had two piles of stuff:

Pile C: The stuff that needs to be in the work space.
Pile D: The stuff that is needed, but not in the immediate work area.

Phase two, Organize

The purpose of this phase is to assign the correct place for each item.

- This will eliminate unnecessary movement because the needed elements are nearby.
- You’ll find elements quicker.
- Error is reduced.
- There are visible clues of where the elements are placed and their quantity.
- The basis for standardization is laid out.

Now for the exercise:

Step 1: Classify
Think about how often you use each item according to the following criteria:

- Infrequent: Things that are used monthly. These can be placed further from the working area.
- Frequent: Things that are used weekly. These can be placed inside the nearby area.
- Very frequent: Things that are used daily. These should be placed in the working area.

Step 2: Quantify
Determine how much of each item is needed in the place where they will be stored. For instance, you may need one black marker on your desk, not five, so the other four can go to the supplies room. Now how many should there be in the supplies room?

Step 3: Place
Determine the exact place where each item goes according to the task they’re used for. Elements needed for the task performed in the specific work area should be inside it.

Group elements according to:
- Process, if they’re used during a specific task, keep them together.
- Function, things that are used for the same purpose, should be kept together.
- Order, things that are used in a certain order, should be placed in a way that will reflect it.

Step 4: Evaluate
Ask yourself:
- Is it obvious when something is missing from its spot?
- Is it obvious when something is there, that shouldn’t be there?
- Do the objects that can be moved, return to their spot?
- Is it visible when you’re running out of supplies?

This step could even include visual clues like contour lines around the spot where things are stored, tags, or quantity indicators to show the maximum amount and the minimum amount so that a new order can be placed.

* This image from the eBook “Estrategia de las 5S” produced by Advanced Productive Solutions, S.L. www.ceroaverias.com

Step 5: Audit
Once everybody has decided the place where everything goes, allow for some extra time, perhaps half an hour, so that everybody can question each other using red labels again. All items marked with red labels need to be relocated within the next few days.

Some additional thoughts:

It is likely that by now you’ve realized that you don’t actually need some of the things you thought you needed. In that case, you can do any of the following actions:

- Store it somewhere else.
- Move it inside the area.
- Sell it.
- Rent it.
- Return it.
- Trash it.

If it’s not needed for the task, it shouldn’t be there. Ideally the only things that should be on a desk is the computer, the immediate supplies like a pen and paper, and the stuff that you’re currently working on. Extra supplies can go in drawers.
Also, don’t forget to document the process with your digital camera.

I want to point out that in the cases of personal offices and desks, 5S is a process that every person needs to assimilate in their own way. Some people are attached to objects that for others have no significant value and this needs to be respected. Each person should take 5S as far as they feel is comfortable for them. For instance, I don’t need to have pictures of every member of my family on my desk; some people do. So beware that everybody has their own pace and nobody is allowed to decide for somebody else in this methodology.

So that’s all for today. Join me here next time to cover Phase 3, Seiso (Clean).

In the meantime let me leave you with this thought: Do you think this can be applied to, say, email, your computer desktop, the closet, the pantry?

All the best!

Designers beware: 5S Phase 1, Seiri (Select)

2007-04-08T15:56:00.000-05:00

Welcome back to my series on 5S, the methodology to improve organization, order and cleanliness.

As I said in my previous post, this methodology can be applied to many aspects of life, as you will surely see in the upcoming weeks, as I unfold the steps to use it in a design studio environment. I won’t go into a lot of depth, since the implementation does depend on your own objectives and the different places of the organization you want to tackle.

So here’s one way of implementing the methodology, CaroAyerbe style:

Let’s say you have a design studio or you work in an in-house design department. Let’s say you want to apply 5S there. The coverage would probably be the design offices and the common areas like the meeting room, the library and/or the supplies room.

Just to show you that I practice what I preach, this here was my actual desk a few years ago, yup, that's my elbow right there...

Before starting:

- Explain the methodology to your people about get a consensus on whether or not they think it’s a good idea to implement it. They always think it's good. (Come on, who doesn’t want to be more productive, right?).
- Designate a team of facilitators which will be in charge of guiding the process.
- One facilitator per area is a good idea.
- Train the facilitators.

Phase one, Select

Basically in this phase you decide what goes and what stays, that’s the main purpose. Why select? Because…

- Work places are filled with clutter.
- The usable space is used by stuff that offers no advantages.
- Closets and shelves contain things that are never used.
- It’s difficult to find the necessary utensils.
- There’s too much stock of stuff you don’t actually need.

What you will need:

- A digital camera. Humans are visual creatures, so one of the best ways to record and evaluate results is to take pictures. The before and after. Ideally, each facilitator has a camera.
- A huge plastic bag, for trash.
- Little red cards. Prepare these beforehand, it can be a little business-card-size piece of paper, with a little ribbon to attach them to objects.

Step 1: Prepare yourself.
Get a plastic bag and red cards.

Step 2: Gather.
Bring all your stuff to one place, near the area you’re working on. Take everything and put it on a big surface… on top of the desk or on the floor. Now, everything means everything. Absolutely every item needs to be accounted for.
It’s necessary to check behind closets, on top of closets, on the walls, places that are not well lit, behind the desk, inside drawers, everywhere.

Step 3: Separate.
Ok, this is where the fun starts! Once everything is in sight, divide it in two piles:

Pile A: The stuff that goes, trash, if you will. What you don’t need.
Pile B: The stuff that stays. What is actually needed or you can’t live without.

So the first pile, pile A, if it’s trash, why make it a pile? Because it’s good to take a picture, and measure how much of what you originally had, was actually garbage. So don’t discard it until the end, but do discard it; this is what the plastic bag is for. The first time we did this, we gathered 127Kg of trash.

By now you’re left with the stuff that is needed, right? Ok, now you’re going to divide that into two new piles:

Pile C: The stuff that needs to be in the work space.
Pile D: The stuff that is needed, but not in the immediate work area.

Step 4: Audit.
Once everybody has separated their materials, allow for some time (maybe half an hour) so that each person can go through other people’s stuff and question if an item should stay by attaching a red card to them. I like to leave a space in the card so that people can write a message on them, something like “do you really need three mugs for your pens?”.

Once the time is over, the person needs to decide whether or not the item goes. Nobody is allowed to remove the cards, until the fate of the item is determined.

And this is the end of phase 1; you now have selected what’s useful.

If you’re one of the facilitators, you will see that deciding what goes and what stays can be tricky for people, especially because we tend to become attached to some objects, so be prepared to deal with someone who thinks they need 7 blue markers and 8 red ones.

If you’re doing this on your own, be honest with yourself and think about what would happen if the object wasn’t there.

Meet me here next time, to talk about Seiton (Organize) and we’ll see what happens to the selected objects!

Do leave me a comment if you have any questions, I’d love to help! Also if you’re familiar with the methodology and would like to add to this article, do so as well! All your comments are welcome.

All the best!

For more information, visit my previous article which is an introduction to the methodology.

Designers beware: 5 steps to productivity, the 5S.

2007-04-01T15:58:00.000-05:00

How would you like to be more productive and have a better workplace? Would you believe me if I said that you can achieve that easily with little or no investment at all?

Would you be able to work here? Do you actually work in a place like this?

Would you like to live like this? Do you currently?

A few years ago, when I was part of the continuous improvement team of the company I worked for, I was entrusted with the task of implementing a certain methodology that promised to improve our productivity. So of course, I had to be the first to test it.

It changed me. I’ll never go back to the way I was before, immersed in clutter, with a feeling of not having any control over my stuff, my activities, my life! Being tired before even starting to work, just by glancing at my desk.

5S (Five eses, if you will) is a methodology that was developed by Japanese companies, mainly Toyota, to improve organization, order and cleanliness in work stations. It can be as extensive as you wish it to be, with thorough measurements of improvement in machinery performance in factory conditions, but as I’ll present in the upcoming posts, it can be applied to almost every aspect of life, yes, the design business included.

What can 5S do for you? Keep reading…

The name 5S responds to five Japanese words that describe each of the five steps:

1. Seiri (Select)
Identify and separate the necessary from the unnecessary items.

2. Seiton (Organize)
Everything has its place.

3. Seiso (Clean)
Identify and eliminate sources of dirt and clutter.

4. Seiketsu (Standardize)
Maintain the status of order and cleanliness achieved.

5. Shitsuke (Improve)
Make it a habit and reach new standards of order and cleanliness.

5S can be defined as an ideal state in which:

- Unnecessary materials or utensils have been eliminated.
- Everything has been identified and been assigned a place.
- Clutter has been eliminated.
- There are visual references to control the status of processes.
- All this is maintained and continuously improved.

By implementing 5S you will:

- Reduce errors.
- Reduce supplies inventory.
- Reduce unnecessary movement.
- Gain more space.
- Be proud of your work place.
- Easily recognize the status of things.
- Quickly find the utensils you need.
- Improve the image your customers have of you.
- Improve your team work and cooperation.
- Improve responsibility and commitment.

There are many resources on the web about this subject, covering all kinds of businesses and situations, big and small, where this methodology can be applied. I’ll be covering each of the steps in a design studio environment and how to implement them and measure the results.

Meet me here next time to cover step 1, Seiri, and learn how to get rid of most of your clutter and not feel guilty about it! :-)

All the best!

Designers beware: Travels.

2007-03-25T12:54:00.000-05:00

I come from what is called a “third world country”, from a middle class family always struggling to make ends meet and I used to think that my world was so small…

And then I decided I wanted to become a designer, a non-profitable profession in the eyes not only of my parents, but of many people. During my years in college I saw how design had changed history, how it impacted our culture and our reality. Still, I couldn’t fit in my head the idea of being able to see more, to expand my own space. It seemed like something unreachable.

It was when I started working for a multinational company that my world slowly began to grow, my vision expanded and I wanted to see more. I was being exposed to people from every corner of the Earth. I became ever more curious and I suddenly realized that I had been limiting myself for all those years, always thinking that money or background were an issue.

The company started sending me on trips to Perú, Mexico and the US and I jumped at the opportunity to stay a few days longer on each trip, to experience the culture and see the art and history of the places I visited.

My world was becoming larger and larger…

In one of my trips to Perú I visited Machu Picchu and the Sacred Valley of the Incas. It was amazing. As a designer I was very interested in seeing the architecture, art, the aesthetics, the formal solutions.

Did you know that the Incas built their houses without any substance holding the bricks (if you can call them that) together? The “bricks” were designed to fit together… mere geometrics and mathematical calculations, and guess what, those walls are still standing today, hundreds of years after they were built.

Plus, the energy of the place, the history, the culture, it will wash all over you. If you can, go. It’s rather cheap and it’ll be a wonderful experience.

I also visited Mexico which I found so interesting. Mexicans have such a rich and ancient culture. It was incredible to see the Aztec ruins visible through the modern buildings. To understand how this culture has mixed their native influences with the modern currents to create something unique.

I was particularly amazed to see the works of Diego Rivera and Frida Kahlo and many other Mexican artists that paved the way to today’s Latin American art. You can see their influence in many art manifestations like architecture and fashion.

Last year I was fortunate enough to go to New York. I mean, it doesn’t get any more global than that, right? Visiting places like the Met and the Brooklyn Museum of Art, all the different cultures of the world gathered in one place. All their aesthetic solutions to the same problems, their vision of the world, of their past and their future.

By now you must be wondering where I’m going with all this…

Well, here are some points I think young designers need to ponder:

1. If you think money is an issue, it’s not. I got loans, I saved, I found a way. Now I don’t see any destination as impossible.

2. Wherever you are, there’s still so much for you to see. Whatever you’ve been told, or you’ve believed, there’s a whole big giganting world out there for you to experience. Go seek knowledge!

3. Creativity is like a well… in order to draw from it, you need to fill it first. Find things that move you, that touch all your senses, experience, feed your own visual culture, taste new flavors, listen to new languages, live like other people do. It’s only going to make your work that much better and your life much more fulfilled.

You’re young, do it now. Don’t wait any longer, today is your chance! Such beauty waiting for you to discover it! And if you’re not so young, it’s never too late. I’ve now made it a priority to travel at least once a year. I’ve visited Ecuador, Perú, Brazil, Mexico and several cities in the US. What’s next? Who knows? Europe, the Far East… I haven’t decided what my destination will be this year, but I’m sure it’s going to blow my mind!

All the best!

Designers beware: Setting clear goals and expectations.

2007-03-10T23:17:00.000-05:00

Lately I’ve found myself having differences of opinion with people about my ideas on how to lead a design team. I want to present a situation to the community and get some feedback on whether or not I am completely off my rocker.

Let’s say you own a small design studio or you lead an in-house team. Let’s say you hire a new designer. A young bright designer. Let’s say that this new designer is assigned a group of tasks that involve learning a new software or mastering a technology which he hasn’t been exposed to before. He’s expressed this openly to you during the selection process.

The standards or final goals are clear in your head. You know exactly what you expect from the designer.

The question is: How do you get this new designer from not knowing quite how to do the work to getting the job done as you want it?

Some might argue that if this designer is as bright as he seems, he should figure it all out on his own. Now, from my point of view, there are three things/issues he should figure out:

- One, how to work the software/new technology.
- Two, the standards the job needs to meet.
- Three, how much time he’s allowed to take to get to the expected level of performance.

Do you agree with me so far?

New set of questions: What would happen if you (the manager) fail to give information to this young designer on one of the three issues. In fact, what would happen if you refuse to provide information on all of them? What would be the odds of this designer meeting your criteria? Would you still expect him to?

Believe it or not, I’ve encountered such a situation recently.

So here’s what I think:

Issue one, yes, software and new technology usually come with manuals, and yes, there are forums on the web where a person can post his questions and get some guidance. Would this be enough?

Would it be reasonable to ask one of the designers on the team (one that knows how to work the technology) to help the young bright designer? Would it be reasonable for you to spend some time with the designer, explaining the basics of the technology? Would this help him reach the performance level quicker? I would say so, wouldn’t you?

Issue two, could the new designer guess what you expect? Let’s say he’s so brave, he went straight to you and asked about it and you ignored him because you thought explaining that would just take too much time. Would you still expect him to know how the job needs to be presented?

Again, would it be reasonable to enlist the help of another designer on the team or to perhaps spend some of your time explaining the standards that need to be met? Would this help the designer present the job according to the expectations? I would say so, wouldn’t you?

Issue three, would the designer be able to guess how long would be a reasonable time to reach the expected level of performance? Would anybody in this situation be? Would it help to inform him clearly when you expect to see results? Would it help him if you gave him a schedule of steps or small goals he needs to reach and their timeframe? I would say so, wouldn’t you?

So by now I’m guessing you’ve gotten my point. You cannot expect someone who’s new on a job to guess how things need to be done. Especially if this young bright designer is also fresh-out-of-college.

You need to give this person the tools, all the tools available, for him to learn as soon as possible. You need to inform the standards that the job has to meet and you need to be clear on deadlines, schedules and expectations. Period.

Let’s avoid the “quick-fix” mentality and let’s start building a real design team. Let’s spend time training our people so that they can be more productive now and in the long run and so that we can deliver better work.

If our schedule is so tight, let’s delegate! Other designers would be more than willing to guide the new guy! Don’t you agree? Wouldn’t you go as far as calling the attitude of the manager I’ve described as “negligent”?

I’d love to receive some comments and know what other people think. Are there people out there who can “guess” how a job needs to be done? Would they be successful if they put more “effort” into it? Am I missing something here?

All the best!

Designers beware: Being the interviewer.

2007-03-04T12:27:00.000-05:00

As a design manager you’re sometimes faced with the task of interviewing new designers for your organization; this can make some designers a bit nervous. Here are a few tips to be effective when interviewing other creative professionals.

Before the interview

Define the position: Before you even make the process public, you need to be clear on the responsibilities of the position. Ask yourself questions like:

- What will this person do?
- If a followed him around all day, what would I catch this person doing or saying?
- Who do you want this person to be like, on the team and why?
- Who do you want this person not to be like, on the team and why?
- What are the deliverables of the position?
- What are the behaviors the new person has to exhibit to be successful in this position?

Reply to candidates: If you can manage it, take a few seconds to let each candidate know you received their information. I do. I receive most resumes by email, so I reply immediately. I have a template response email, so I just change the name of the person. If you can’t manage it, you can do it in bulk, when you have some resumes stacked up. Not many people do this and I think it speaks well of you and your company.

Review each resume in advance: Decide the key points you’re looking for beforehand, so that you can pick those up quickly. Circle a couple of accomplishments or projects in the portfolio that catch your eye, so that you can ask the candidate about them during the interview.

Device a tracking table: Unless you’re in a big company where HR is directing the search, I’d recommend creating an Excel tracking chart for your candidates. Especially is there’s a lot of them. I don’t enter every single candidate in it, but I do keep track of those candidates that I will be interviewing based on their resume and portfolio. I include relevant information, like age, academic degree, email, date of the interview. I also color code them and leave a field open to write my impression of the interview.

During the interview

General interview tips:
- Don’t read the resume in front of the candidate.
- Ask about parts of the resume, not all of it.
- Have the questions written down.
- I like to ask them to tell me briefly about their portfolio. I actually picked this from another designer I was doing a selection process with.

Ask the right questions: As I pointed out in an earlier post, I like to ask questions that will help me to decide if the person is a good match for the position and for my team. Here are some sample questions I ask:

- How did you hear about us?
- Why did you become a designer?
- What did you expect to achieve as a designer then?
- What do you expect to achieve as a designer now?
- In what type of atmosphere/environment do
you feel most comfortable working in and do you do best working in groups or by yourself?
- What are your skills?
- What are your flaws?
- What’s your creative process?
- How does your expertise relate to our company?
- How do you think you’ll help us increase sales?
- What are your salary expectations?

You can also ask about the couple of accomplishments you circled in their resume.
Ask about a time when they did x. How did they do it and what were the results? This may be extracted from a situation that happened to you recently so that you can compare the two instances.

Evaluate the answers in a structured way: According to Manager Tools, here’s a good way of structuring your perceptions: Divide them in four categories, interpersonal, cultural, skills and technical, and for each of them write down the behaviors that led you to draw your conclusion.

Evaluate body language: I'd covered this before, but my friend Fernando Pacheco from www.saturnattacks.com reminded me that it was important to cover this here again and I agree! I look for confidence, candidness, energy and professionalism. Signs of excessive nervousness, clues on lack of confidence or inappropriate/unprofessional behavior also show through.

After the interview

Decide, right then and there: I like to make quick decisions. In this case it’s either yes, no or maybe. Decide immediately after the interview and record it in the Excel table. Avoid deciding on “maybe” too much, otherwise you’ll be stuck having to decide yes or no, later.

Inform the outcome: Again, take the time to inform the outcome of the selection process to each candidate. It can be a personalized email or a phone call if the candidate made it to the final steps.

I look forward to receiving some comments or additional tips!

All the best!

Designers beware: Is the design manager or leader the one that is “better” than the rest?

2007-02-24T22:30:00.000-05:00

I recently held a discussion with someone who told me in order to lead a team of designers, the design leader had to be better than the other designers. I don’t agree with such statement.

As I’ve mentioned before I’m very interested in learning and growing as a leader. I’ve read a lot about leadership and I keep up with design publications so I can feed off the experience of others, as well as my own.

So I thought I’d bring the subject up and see what people think!

What would be my answer to such a question? No.

But before I expand on my opinion, let’s just ask ourselves what “better” means. The person to whom I had this conversation was indicating the design leader must produce better logos than the rest, better visual systems, or the best brochures.

So for this person, being 'better' in the "technical” sense of the craft, meant a good designer would naturally become a good design manager. In other words, somebody who is better has the natural ability to supervise other designer's work, on account of their ability. On the other hand, someone with less ability would be unable to judge the quality of the other designer’s work.

Let’s stop for a moment and ask this question, “Would any really good designer necesarily want to become a design manager? I’ve known a fair share of designers that would decline such an invitation, at least feel uncomfortable with such a possibility. Why? For some being a design leader is “boring” and cuts into the one thing they enjoy most... designing! Managers have to start worrying about clients, deadlines, paperwork, tedious tasks and more importantly, the growth of their staff. I don’t know many, if any designers that would trade their art of designing for a higher position. Designers love designing!

Another question... what qualities does a great leader have to posess? Think of the great leaders of the world; those who have moved the masses, that have created a positive impact in history. In fact, why not consider that great boss you once had? What did he/she have in common with those other great leaders? I would say the ability to bring the best out of those they lead... in the case of the design manager, not the ability to draw better nor apply a more exhilirating color.

I once had a great boss who knew a bit about doing the tasks I normally did, however I surpassed him in many aspects of the work, chief of which was technical ability. But I could never have led the team the way he did. He’s still remembered by many as to how he pushed the team in all the right directions. What was so great about his leadership? He trusted and guided us... he encouraged us to learn on our own... he pushed us to try new heights, always keeping his word as he held the reigns. Was he “better”, in this sense of the word? No. But he was certainly wiser, with more experiences, able to see in us abilities we never saw in ourselves.

In closing here’s my thought: A good design manager is one who hires designers “better” than he or she is able to design. This way they’re able to feed off the knowledge of those they lead which will in turn bring out the best in their designing ability. If I were such a leader I would hire those passionate about their work... designers always learning more, always pushing themselves to new heights. In the final analysis, it’s not who’s better, it’s who forms the most diverse team, where the team feels supported to each bring their best to the table. This, to me, is what makes for a successful design team.

I look forward to receiving some comments! I’d sure love to know what the community thinks.
All the best!

*A special thanks to Mr. Green who kindly helped me proof read this article.

Designers beware: 10 tips on writing emails.

2007-02-18T15:06:00.000-05:00

If there’s one thing a designer cannot afford to be is sloppy. Ever. And we designers tend to be a bit sloppy about communication and we tend to believe that whoever doesn’t speak “design tongue” is kind of dumb.

But think again, as I’ve exposed before, it is we, the designers, that need to start expressing in the language of the people we serve.

One of the most used tools of communication for designers is of course, email. Numerous versions of blueprints and projects are sent every day, iterations, discussions about budgets, deadlines, look and feel, corrections, revisions…

It is crucial that we manage email effectively in order to not drown in our own sea of email and communicate a clear message that will help design processes run smoothly. So here are ten tips to effectively handle email:

Tip 1: Be smart about subject lines.
The subject line should provide as much information as possible about the content of the email. Be descriptive and avoid laziness. Include if applicable, the name of the customer, the project, the specific part of the project, the version, if any action needs to be taken. For example:
Nike Running Shoes Ad blueprint, version 04. Comments are expected by tomorrow noon.

I’ve literally received emails with “design” or “strawberry” in the subject line.
Another thing is to update the subject line every time you reply. As the message evolves, so should the subject line.

If there are emails that you constantly send, that have the same structure, come up with a nomenclature for them. For instance, if you send a budget update every two weeks, your subject line could be: "Nike Campaign, Budget Update for February 20th, 2007", where you would only change the date every time you send it. This makes it easier for you and your readers to archive.

You could even come up with some abbreviations to add at the end of the subject line, inside the organization. For example: AR=action required; EOM=end of message; CE=comments expected. This will help other people know up front if there’s something they need to do about it.

Tip 2: Be brief and to the point.
Bottom line up front, state the purpose of the email and the actions required in the first paragraph. This will allow the reader to decide whether they need to continue reading or not. If the emails is more than three paragraphs long, it’s better to call and follow up with a summary email.

Tip 3: Be clear on what the next step is.
And include this information in the subject line or first paragraph if possible. Tell the reader if an action is required of them and state a deadline for that action to be taken. If no action is required, inform that also. You could start the message with “fyi” which means that the email is sent only as information.

Tip 4: There are no urgent emails.
If something is urgent and needs immediate attention, call, and then follow up with an email.

Tip 5: Present ideas in a simple, easy to understand way.
As I said in a previous post:
“This is particularly important when sending emails and explaining design issues in writing. It is very easy for a customer to get confused when he receives an email and it’s not well written. Revise how much detail you want to go into when discussing matters with your clients. Little detail and you won’t be able to convey your message, too much detail and it’s likely that your counterpart will get confused.”

Also help the reader with visual aids whenever needed. Highlight issues with different colors if you need to draw attention to them. Use bullets to list things. Another thing I like to do is take a picture (JPG or PDF) of a given design and use Photoshop to circle the areas I want to discuss. I assign a number to each area and then I explain each of the numbers in writing.

Make sure your emails comply with IP Standards (Idiot Proof Standards, that is, meaning that anything that needs a manual to be understood, is not well designed).

Tip 6: Mind your spelling and grammar.
As I said in a previous post:

“Grammar and spelling do speak about your professionalism, so be aware of the image you’re presenting. Check emails for errors or typos before sending them and make sure your staff does the same.”

Tip 7: Never forward junk or chain emails.
It’s plain unprofessional and goes against the trust customers and people in general, have in you.

Tip 8: Use a signature.
One that includes your name, position and contact details. If you’re part of a design organization, standardize it and make sure everybody uses the same. This reinforces your brand and it looks professional.

Tip 9: Be professional about email.
Do not use email to solve disputes. It is always better to use personal communication first.
Don’t use email to tell on other people.
Don’t use it as a mechanism to track actions.

Tip 10: Archive your email.
In a business where there are so many subjective issues, it’s a good idea to follow up discussions and agreements with something in writing. Come up with a good archiving system to file your email and make sure you can locate it easily afterwards. Use email client rules to help you file more quickly. I’ve talked about filing systems before. Some of this principles apply to archiving email.

I look forward to receiving some comments!
All the best.

Designers beware: Being the interviewee (Part 2)

2007-02-03T19:52:00.000-05:00

Last week I covered the first part of this article about designers getting interviewed. I gave some tips that can be applied to ensure a more effective selection process.

Part 2: The actual interview.

You’ve got one foot at the door of the company, which means you’ve probably done your homework and have caused a good impression so far, by means of your resume and portfolio. Now, prepare yourself to show all you can do and be, in the interview.

Be polished.

Mind your appearance. I know that this may be obvious to most of you, but more often than I’d like, I have interviewed designers that were lacking in this department. Basic hygiene is a must, make sure everything is clean, get a manicure, take care of your hair.

Regarding the dress code, to be quite honest, I feel greatly disappointed if a designer shows up in a tie and suit. I like to see some personality, some wackiness, something that I usually don’t see in regular people. But be careful, don’t go overboard, I still expect candidates to look the part, professional and stylish. That doesn’t mean expensive clothes, it just means paying attention to the details, which speaks well of the way to tackle things in general.

Be eloquent, speak the interviewer’s language.

Since you found out the position of the person who will conduct the interview, by now you know if it’s another designer, a creative director, a human resources representative and their ranking in the company. Reflect on what that particular person is going to ask you and what kind of information they might need to make a decision.

The creative director most likely wants to understand your creative process and your ability to express ideas effectively, whereas an HR representative probably will want to know more about how you handle pressure and your academic background.

Be on time.

This is one of the first things I evaluate. If you’re late for a job interview, most likely you're lax about deadlines, not very serious about work or committed enough and wouldn’t mind leaving a customer waiting. Not being on time if absolutely unacceptable.

This being said, anybody can have a problem at the last minute and I would understand if something unavoidable came up, so call as early as possible, apologize and let the interviewer know that you’re running late and ask if they’ll be willing to wait or reschedule.

If you didn’t have a problem, but merely overslept, make sure you do call and make up a really good excuse. No, I’m not advocating lying… but we are all human.

I once had a designer show up more than an hour late, didn’t call, I thought that something really unexpected had to had happened for him to appear at my office so late. When I asked him, he replied that he had to deliver something somewhere else. Lame, wouldn’t you say? Of course, he didn’t get the job.

Be mindful of your body language.

Be upbeat, look everybody in the eye and give a good firm handshake. Goggle some information about body language and handshakes, there’s a lot on the web. You may think that’s a bit nerdy, but these things matter. I usually tend not to trust a person with a weak handshake, it just doesn’t yell confidence to me.

Take a deep breath and try to enjoy yourself, relax… most of the time interviews are about half an hour of talking about yourself! It can be fun and like everything else, you get better with practice.

Now, being too friendly, too chatty, too lose can play against you as well. If need be, practice with someone else before attending the real interview.

Be imaginative, pretend the interviewer is an actual customer.

Think about it, the interviewer wants to see if you’ll be a good match for the position, if you’re all that you said you were, if you can deliver, if you have good empathy and how you can bring money in.

So… basically, the same things most prospective customers would be evaluating, right? Thinking this way will make you prone to be more proactive, assertive and present yourself and your work in a business manner. Remember, nobody is out there waiting for you to ask for a favor. It’s about how you can leverage their business.

Be inquisitive, ask many questions.

Not just any question, you’ve researched the company in advance, right? Ask things that will allow you to a. Get a clear picture of what the job entitles and b. Demonstrate that you can do the job. Here are a few custom questions I expect to be asked (and seldom do, actually):

- What’s the position called?
- Is this a new position or would I be replacing somebody?
- Who does this position report to?
- Who else is on the team?
- What are the regular tasks of this position?
- What are the short and long term goals for this position?
- Where does this position fit in the hierarchy of the company?
- Where does this position fit in the production process, what teams does it relate to?
- What are the overall goals of the company?
- When do you expect to reach a decision?
- Will you let me know the outcome?

Be smart.

Answer questions quickly and with confidence. Phrases like this…

“This, uh, it’s a truly, uh, user-friendly… it’s uh, clean, uh, organized, uh, and uh, you know, I mean, the important, you know, is, I mean, high lighted, uh, you know, I mean, basically, you know…”*

… just don’t cut it.

Be ready to speak about your strengths and your weaknesses. You’d be amazed at how many people seem to be caught off guard with such questions, they never thought about it. Be candid and honest. Don’t try to deceive the interviewer. Remain calm, breathe slowly. Be sure not to badmouth your previous employers.

And last but not least, just be yourself, show all the good things you have to offer. If you still don’t get the job, at least you practiced. Review what went well and what didn’t go so well and make mental notes for next time.

I’d love some comments and your input. I’m sure there are loads more to add!
All the best!

* Rita Sue Siegel Resources.

Designers beware: Being the interviewee (Part 1)

2007-01-28T13:56:00.000-05:00

I have already covered a designer’s resume and designer’s portfolio in this short series about designers landing a job in Latin America. In this new blog entry I will cover the interview from the interviewee perspective. I’ll divide it in two parts.

Part 1: Before the interview…

Now that you’re in “landing job” mode, it’s time to plan the strategy for your interview.

The call.
So the recruiter calls you to ask you to come over for an interview. Have a positive and upbeat attitude, act like you were expecting the call and be ready to jot down the directions to the place. It’s a good idea to take the chance to ask a couple of questions, like, who the interviewer is, their position, if they want you to bring anything else, if there’s a dress code, confirm the position they’re calling you for. In general, get as much information as possible from that call.

The research.
Once you know who’s contacted you, do some research on the company, if you haven’t already done so when you sent your resume. Check out their web page and find out as much information as you can. Try to relate that info to the design position and how it impacts their operation. DO NOT show up without doing some research. Research will allow you to prepare some intelligent questions for your interview and will save the interviewer some time in having to explain the company business to you. Trust me, you’ll make a great first impression.

The logistics.
Rehearse the route you’ll take to get to the interview location, beforehand. I know this may sound like a bit much, but making sure you get to the interview on time is of the outmost importance. In fact, leave a window to arrive there early.

The portfolio.
If you have many pieces, select the ones that better illustrate your skills for the position in question. Be prepared to present each piece by saying how it came about, what the creative process was like and how the customer’s business was improved by it.

The questions.
Interviewers ask difficult, personal and professional questions in order to see how you handle yourself under pressure and if your personality and professional traits match the position. Here are some typical questions:

- Why did you become a designer?
- What did you expect to achieve as a designer then?
- What do you expect to achieve as a designer now?
- In what type of atmosphere/environment do you feel most comfortable working in and do you do best working in groups or by yourself?
- What are your skills? What can you offer that other designers can't?
- What are your flaws?
- What’s your creative process?
- How does your expertise relate to our company?
- How do you think you’ll help us increase sales?
- What are your salary expectations?

Prepare intelligend answers for these questions and think about them thoroughly beforehand... show that you know where you're heading, what you want, your own value and how can all those positive things have a positive impact in the company.

Next time, I’ll be covering the actual interview. Until then, I look forward to receiving some comments!

All the best!

Designers beware: Your portfolio.

2007-01-20T18:03:00.002-05:00

In my last blog I presented 10 tips on designer resumes. Continuing with my series on designers getting a job in Latin America (and just about anywhere I think), this time I will be covering your portfolio. To make it in the design business, all designers must have a portfolio. A portfolio is anything that will allow you to show your past work. It can be a physical printed portfolio, or an electronic one. Either way, consider the tips in this article to get the most out of it.

I personally think that it’s best to have both a printed and an electronic portfolio. I’d even go as far as saying that you should have two electronic portfolios: An online one and a PDF one.

Think of the people who are going to be reviewing your portfolio… is it a human resources person? Is it a designer? A creative director? A marketing manager? You should be able to effectively provide samples of your work to each audience.

If they request you send your portfolio, make sure you send what they expect. This will give you an advantage over those designers that reply with “oh, but I only have a printed one”. Granted, offering to show your portfolio in person can be taken as a proactive and positive move, it’s still no excuse not to send the requested materials in the preferred media of the interviewer. Ask in advance.

Before putting together your portfolio…

Pick a theme. This may sound a bit corny and it may not apply to everybody, but the best portfolios I’ve seen have had a “theme” to group and present information. A theme will force you to think creatively of a way to show your work inside a frame or topic. I once saw a graphic designer’s portfolio who’s theme was the seven deadly sins. He made it so that his work was divided into each sin, depending on the subject matter of the projects. The portfolio itself was very interesting and I could tell that he had put a lot of thought and effort into it. It also showed how far his creativity could go. That guy landed the job.

Pick your work. Plan it carefully. Organize it in a way that will be coherent to most people. Test this with people who can give you an honest opinion. Figure out how you want to present information. For a graphic designer, for example, it could be something like: branding, illustration, advertisement, typography. You could also sub-divide into academic and real projects.

Pick your media. And design accordingly to make the different versions of your portfolio, consistent. Choose being neat over being flashy.

Plan your page. Think of how each project page will look, what information it will contain. Remember that you may not be present when the interviewer sees your portfolio, so ask yourself, how are you going to convey your message? How will the viewer get what each project was about?

If you go for a printed portfolio…

Make it portable. Find or make a folder that will make it easy to carry around. It could even not be a folder! Be creative and do something unique, but avoid being cumbersome.

Make it neat and polished. Show that you care about the details. Make sure your portfolio is always in a perfect state."

Make it leavable. That’s right, if there’s something you can leave behind as a reminder of your work, that is a big plus. A good self promotion piece that will remind the interviewer of that cool designer that had that fabulous portfolio.

If you go for electronic, online or animated…

Make it simple and stylish. Avoid unnecessary animations and distractions. Cut to the chase and present information in a clear and organized way. Divide by categories, as I explained earlier in this article.

Make it work. Make sure that all the clickable objects work and that they take the viewer where they’re supposed to go. Test it on different platforms and test its compliance with IP standards (Idiot Proof standards, that is, meaning that anybody should be able to use it without a need for a manual).

Make it quiet. Unless you’re applying for a position as multimedia designer, I’d advise against adding music to your portfolio. It’s distracting and since you don’t know your viewer’s taste in music, this could actually play against you. Furthermore, avoid having different music for different sections. If you do choose to use music, make sure there are controls to shut it off and control volume.

If you go for electronic, PDF…

Make it complete. Be certain that the file does include all the pages you intended. This may sound obvious, but I have received a single page with no information on it. What this says is that you didn’t make the effort to check your file before sending it.

Make it printable. When I receive portfolios in PDF I like to print them out. Sometimes I receive PDFs with printing restrictions which I find annoying, because I have several printed portfolios to review. If I can’t print one, I most likely will forget about it.

Make it yours. Name your file with your name and add the word “portfolio”. This will make it easier for the recruiter to find your information. Be consistent with your resume. i.e. carolina_ayerbe_resume.pdf and carolina_ayerbe_portfolio.pdf.

Last but not least, have some fun! Show your creativity and your personality, your portfolio is your best referral. Show how passionate you are about your projects and about the way you present them, this will come through and will show how professional you are. Being neat and organized doesn’t clash with being a bit wacky and adventurous!

If you’re a young, fresh-out-of-college designer, being so doesn’t excuse you for not having a great portfolio. Include your best academic projects. If you’re a freshman, start now, collect all the info you can about all the projects you do and start putting together your portfolio!

If you're already an experienced designer and have a lot of pieces, consider your audience and present the projects that apply to the position you want to fill.

I hope these tips help some designers.
Do let me know what you think and if this article helped at all.
All comments will be most appreciated!
All the best!

More resources:
Top 10 Portfolio Faux Pas
10 Portfolio Commandments
How to Present Your Creative Portfolio

Designers beware: 10 tips on designer resumes.

2007-01-15T21:50:00.000-05:00

Looking for a job? Yes, a very daunting and stressful experience, especially if you’re a fresh-out-of-college designer applying for your first job.

I’ve had the opportunity to interview many designers for in-house positions and I’ve found that most designers would benefit from some guidance on how to promote themselves. This is particularly relevant to designers in South America and Colombia where design is a relatively new profession.

The times, they are a’ changing, and designers need to rise to the level of most professionals. Design is a business. It’s not just about the perfect decoration in the pretty resume. It has to convey a message of professionalism, a message that you can actually do the job. Even if you’re a designer with experience, here are ten tips for designers writing their resume:

Tip 1: Do some research.
Even if you think you know everything there is to know about designing a document, find out about effective ways to present a resume. There are tons of websites with information about it like Rita Sue Siegel Resources and even this here article may help you. Now, being a designer, you are expected to show your creative side in your resume (At least I expect that). Nevertheless, this is a document for you to show that you’re a professional and therefore, all the right information must be included, even if it means sacrificing that beautiful symbol you want displayed in the whole page.

Tip 2: Customize your resume to match the position.
Designers work in different areas of design. I’ve seen this especially with graphic designers. So when the position calls for an illustrator, make your resume reflect that in the jobs or projects you want to show. If the position calls for a web designer, then include all web work you’ve done with links. If you think something else will add to your value proposition, include it. However, don’t try to squeeze all your work experience in just one page if some of it has no relevance to the position.

Tip 3: A one page resume.
Yes, all the necessary information can fit in one page, as weird as it sounds. You have to think that the person receiving your resume is receiving a lot more and she probably is printing them out. Make her job easier by including all pertinent information in a single page, you will earn some extra points for that.

Now, you’re a designer, play with typography, space, color… it’s also very important to make sure the information is presented in an organized, clear, easy to read way and have some fun! Make your personality and style show through. Don’t forget to double, better yet, make that “triple” check your document for typos and grammar errors. Nothing says “unprofessional” like a sloppy resume. Here's an example of a one page resume. Granted, this was a fresh-out-of-college designer and didn't have a lot of information to include, but you get the idea.

Tip 4: Your name and contact information are the most important thing.
Follow what you learned in school and make your name and contact information stand out by placing them where they will be easier to read for the recruiter: most likely the right top corner of the page, or top centered. Do include all your contact information, telephone numbers where you can be reached for sure.

If your email is something like “big_stud@hotmail.com” it’s better to get a new one, just your name and last name, something that identifies who you are. I personally think that it’s not necessary to include your photo, though I’ve seen some pretty cool ways to add a picture of yourself as an illustration or an unusual treatment in Photoshop. If you’re applying for a job as an illustrator, this could be a good highlight for your resume.

Tip 5: Your profile.
Include a brief paragraph expressing what your profile as a designer is, or what your major areas of expertise are and what short term goals you have. This helps the recruiter see quickly if your profile matches what they’re looking for.

Tip 6: Now for the work information.
Include your work experience, listing jobs in reverse chronological order. For each job include:

a. The time period you had that job, including year and month.
b. The responsibilities of the position.
c. The achievements of the position, and how they translated into either an increase in sales or the reduction of costs for the firm. Include some numeric information, when possible.

If you’ve worked as a web designer, or have links to your work on the internet, make sure they work properly and contain all current information.

Tip 7: Academic information.
Include the qualifications you have and filter them to be pertinent to the position you’re applying to. List them in reverse chronological order too. Be sure to include the year in which you graduated and the title you received.

Tip 8: Is it the right file?
When sending your resume file through email, take into consideration:

a. Check that your file is complete. Yes, I have received resumes of one page, where it only lists the jobs, with no name or contact info, because they forgot to include the previous pages.

b. Name your file with your name. i.e. carolina_ayerbe_CV.pdf; make the work of the recruiter easier, and make your resume easy to find among all the files she’s downloaded that are called “CV.doc”, “resume.pdf”, “current_resume.doc” and every other combination that doesn’t provide any information as to what the file contains.

c. Include your name, title and the position you’re applying to in the subject line of the email. It makes it easier to find you in the long list of emails the recruiter received every day.

d. Open some doors by writing a short, warm and assertive email message to go with your attachment. Don’t just send the attachment alone; some people might take this gesture to be rude. Say hello, at least. Don’t underestimate the value of a well crafted message selling the benefits the company will get by hiring you. If necessary, go back to the Tip 1 and do some research on how to write a proper cover letter.

Tip 9: Don’t lie.
Most recruiters can see through a liar. Show your work in a dignified way, talk about your accomplishments, but don’t try to sell things as more than they really are. I once received a CV from this designer that presented himself as a “brand creator”. Hmm, interesting, I thought.

When I interviewed him I asked him how he went about creating a brand; it became obvious the guy had no idea what he was talking about. We both wasted our time. Be honest about what you’ve achieved. It’s much more effective.

Tip 10: Combine your resume with your portfolio.
I really like it when the resume includes some examples of the work the designer has done. All contact, work and academic information should be in the first page.

From the second page on, it’s a good idea to include three or four examples of your best work. This will be the entrée for the recruiter to ask for a complete portfolio. Don’t send twelve pages, though. Still keep it short, two or three pages maximum.

I hope these tips help out a few designers out there.
I look forward to receiving some comments!

All the best, Carolina Ayerbe.

Three books you must read before you're 30.

2006-08-08T18:26:00.000-05:00

I turned 30 this year (Why, God, why????) and I thought I'd share a little pearl of wisdom about three books that changed my perception of life in the past few years.

The Seven Habits of Highly Effective People (Stephen R. Covey):
Maybe it's not your case, but sometimes people go through life just going with the flow, never stopping and taking time to go deeper and try to find purpose in what they do. I was kind of like that until a friend of mine suggested this book because I was interested in a better time managemente application. The book states that being "effective" is doing what you want, with the best results possible, while you optimize your resources. In order to achieve a high level of "effectiveness" in all areas of your life, you need to go through all the seven habits, which in turn go from dependence, to independence, to interdependence. The habits can be applied to most about anything from corporate culture, to love life. It shows a way of being in control of your life and assuming responsibility for it.

Men Are from Mars, Women Are from Venus (John Gray):
Ever wanted your partner to come with a manual? Well this book is as close to a manual as I've found. It explores the basic differences between men and women, how they process information, how the use language, what they need and what they expect from each other. It's a book for couples, though I found that many of the things they suggest apply to general relationships between men and women, even at work or in your family. This book opened my eyes and made me realize that I had been doing it all wrong for years. It wasn't my fault, I didn't know better. We all bring baggage from our parents and our past relationships, you know? It's a good idea to try to understand it better to break away from it.

Rich Dad, Poor Dad (Robert T. Kiyosaki):
Are you one of those people for whom finances is like advanced chinese? I am. As a designer I was more interested in other things, never really worried about finances, assumed that I'd always have somebody to take care of that for me. Well, nothing like being in control of your own destiny, including money. I found that this book is a first glance at the world of finances, very easy to understand, with very straightforward suggestions. It also changes paradigms most of us have related to money, and teaches a good approach towards wealth.

Well, needless to say, these guys have created whole industries out of these and other books, however I read them and took what applied to my life, became a better version of myself, though I still have a long way to go. If you find that none of these really speak to you, at least they will force you to think a bit outside of the box, have a broader vision and maybe start looking for other materials by different authors, that will take you to making the changes in your life that will lead you to happiness.

All the best!

Designers beware of… filing systems.

2006-08-08T18:11:00.000-05:00

When your design operation starts to go well and there are more and more customers with new projects, you will see two things:

1. You need to keep a record of your work, most of the time, digital files, digital images and all other recording materials and 2. You'll need an easy way to identify and find such materials.

As I've mentioned in previous blogs, it is very important to keep track of your projects in a database or some sort of tracking system. Such system should hold information about the location of the actual digital files of each project, and the files should be stored in an orderly fashion in said location.

Here's my method:

I organize the files by customer, so first I decide the biggest criteria to divide them, for example, country and create a folder for each country I work with. Inside each country folder I create folders for each of the customers. Then, inside each customer's folder, I create new folders according to new criteria, for instance, types of projects, sizes, media… Here's an example:

It's crucial to be consistent with your filing system and train your staff on how to file correctly. This will save you precious time when trying to locate files for an especific project (or an angry customer on the phone who claims you messed up a whole nutritional table) and it's also very valuable once you start implementing an automatic backup system.

I guess it goes without saying that backing up your files is imperative not only to have access to them, but to ensure their protection against plagiarism. There are multiple digital storage devices out there, even companies who'll do it for you following a specific method.

Now, you should come up with a way to name your digital files as well. For instance: CUSTOMER_TYPE OF JOB_TOPIC_SIZE_VERSION
"Strawberry_package.ai" just won't cut it in the long run. I also found that saving the previous versions in separate files is useful due to the fact that sometimes customers can't make up their minds about an idea. Though sometimes this uses a lot of hard drive space, you can delete them once the customer has final approved one.

In order to help yourself (or your staff) remember to file all related materials both physical and digital, I suggest you start using checklists that describe your process thorougly. These cognitive devices help people track the different steps they need to take to finish a project and store it effectively. I am a rather forgetful person, and these checklists helped me be on top of things handling a large volume of projects.

It's useful to file the checklists with the materials of the project. For instance, you can have a checklist to use when receiving materials from the customer, to check that everything you need to start working is included, and one that describes the internal design process.

Checklists call for thorough thinking, though, you don't want to have so many checklists that all your day goes by filling them out, just enough to ensure that everything is under control. Also, if your operation is bigger, like part of an in-house design team, there might be checklists for different parts of the projects, or checklists to communicate with other departments, so analyze your process before implementing too many controls.

If the department is just starting out, start small, using a checklist to control a small portion of the process. Avoid going electronic at first. I found that an electronic checklist will only work if it has been previously tested with pen and paper.

It all has to do with being in control of your operation and being aware of what's happening with each of the projects and their related materials, but keep it simple.

In short:

- Store digital files in identifyable folders.
- Store physical materials in identifyable devices also.
- Be smart about naming your digital files.
- Create checklists to add control points to certain steps of your process.

All the best!

Designers beware of… leadership.

2006-08-08T18:05:00.000-05:00

When I first started as a designer I never imagined that I could have such an impact on the people I worked with or that worked for me, and I discovered that to me, leading a team of designers is actually even more rewarding than designing itself.

I found that the most important thing is to reach a point where we trust each other, as people and as co-workers, a point where a culture of accountability is created. For me, it is important that we understand and respect each other as people, because inevitably, this dynamic will reflect on our work relationship.

It's true that business matters and personal matters should be kept separate, but isn't it so much better (and productive) when you like the people you work with? Even dealing with stressful issues becomes easier when the team has a great dynamic.

So here are a few things I discovered:

Even if you're the leader, the design manager, remember that leading is not about barking orders to your staff. Get close to them, be one of them, try to understand where they're coming from, their skills and their flaws, so that you can assign tasks accordingly.

Be a partner, someone they can rely on and share your knowledge with generosity. Create an environment where creative expression and fun is embraced but also be clear on when it is the time to get serious and meet deadlines. Manage them the way you'd like to be managed.

Let your staff own some projects, be in charge of tasks and even lead other staff members some time. Do this slowly and once you've gotten to know their abilities and if they're interested in doing so. Most designers feel really good that they're being trusted with new responsibilities and will step up to the plate.

Also, this will allow you to delegate more tasks and slowly empower your people, which will resonate in a better, more productive working environment. However, be aware that while you listen to their opinions and allow them to have a voice, you need to lead with your choices and ultimately, you're the one that decides.

Try not to solve all their problems, but rather guide them so that they can solve them themselves. Also, encourage them to come up with alternative solutions before talking to you, so that you can discuss them together.

Don't be afraid to be wrong, let it be an opportunity for everybody to learn. Be sure to provide constant feedback, positive and negative, create spaces for it, seek it inside the office and outside. A leisure activity is ok every now and then.

Finally, it's important to communicate the direction of the company to your staff. Once they know how their work plays in the larger scheme, you'll find that most are more committed and that they show care for the company and its growth.

Establish achievable goals, performance indicators and be disciplined about collecting the data necessary to see if they have complied. Better yet, place them in charge of collecting the information.

I've had a very gratifying (though short) experience leading people, and I've been very fortunate to have had great leaders to look up to as well. My staff went on to ventures they never thought they could handle and some became leaders themselves. I just love how I had such a positive impact in their lives and I look forward to keep on growing as a design leader.

All the best!

Designers beware of… technology and supplies.

2006-08-08T18:03:00.000-05:00

When running a design office or a design department, you need to assess the kind of equipment you'll be needing and the supplies you'll be using on a daily basis.

If you're starting out, you need to decide the extent of your operation, research the types of activities you'll be performing, so that you can assign a budget for your equipment. Try to figure out how long it'll be before you have to update your hardware and software and take this into consideration when managing your current budget and the budget of the upcoming years.

Also, beware that technology changes too fast in these times. Subscribe to a technology magazine or newsletters and be constantly aware of new developments that can make your work easier of more efficient, or new things that you can offer to your clients. A great one for we designers is Macworld (www.macworld.com). Joining a few technology forums in Ecademy or other platforms is also a great way of being up to date and asking people around for the latest and greatest.

Less expensive items like general office supplies also need to be accounted for. Measure their use and unless you have an unlimited budget for this, try to recycle and get the best of them. You don't always know when you're going to run out of printer cartridges or glossy paper.

All the best!

Designers beware of… production lines.

2006-08-08T18:01:00.000-05:00

Once you've completed your design process, it goes to production. Whether it's printing, packaging or product design, you need to be knowledgeable about the production process, in detail.

Suppliers are more than happy to help most of the time, they will explain technical specifications (they will even share molds or keylines) and suggest better ways to handle the design in order to make the most of the process. Knowing about it will give you more authority to assess design issues with clients as well as avoid potential problems during production. If you can, spend a few days in the factory or production line, so that you understand the process thoroughly. Ask many questions.

Take a look into products that have been made using the same production techniques and evaluate how much you can push the boundaries of your design. Learn about the quantity of items to be produced and the budget to do it. These factors may play a key role in how the design should be tackled, for instance, can you produce two different designs at the same time? Is there a limited number of colors available according to the price? What's the minimum/maximum quantity that can be produced in a predefined time?

It's also a very good idea to create mock-ups, specially in product or package design.

Despite all of the above, clarify responsibilities with your client and suppliers. While I'm saying you need to be knowledgeable in the production process, take into consideration that specifications, legal requirements and other production issues should be addressed by them.

All the best!

Designers beware of… customer service.

2006-08-08T17:59:00.000-05:00

Something to think about in any business is your relationship with your clients. We designers often think that the world doesn't understand us, that clients don't speak the design language… think again: It is we who need to understand them and speak their language.

Speak their language you ask? It's not as hard as you think, I found that mainly the secret is to listen. Take the time to sit down and find out what your client expects from you and vice versa.

The tracking system I mentioned in my previous blog will be one of your best allies, because you'll always have information for your clients at hand, you'll know exactly where each project is, if it's been invoiced, sent, what the terms where, etc. Accurate information is very valuable to clients and it'll be a differentiating point against your competition.

Also, when the project is in the client's hands, make sure you follow up on them, let them know that you're available to answer any questions and that you care about what they have to say. If you can, attend some negotiation seminars and learn the way to handle tough customers. It is important to learn how to say no as well, and guide your clients towards the best design solution, one that they're happy with and that doesn't compromise your principles.

Remember I told you about speaking the language of the clients? Well, you need also to be aware of the way you speak, this means, grammar, spelling and the way you present ideas. This is particularly important when sending emails and explaining design issues in writing. It is very easy for a customer to get confused when he receives an email and it's not well written.

Revise how much detail you want to go into when discussing matters with your clients. Little detail and you won't be able to convey your message, too much detail and it's likely that your counterpart will get confused. Grammar and spelling do speak about your professionalism, so be aware of the image you're presenting. Check emails for errors or typos before sending them and make sure your staff does the same.

Do call your client on a regular basis to let them know that status of a project. They should never have to call you. Be strict about meeting deadlines and exceed your customer's expectations.

Remember, the clients are the ones bringing in the money, so treat them as you would like to be treated, put yourself in their shoes… you will find that many times your clients become your friends and your best referrals.

All the best!

Designers beware of… time measurement.

2006-08-08T17:49:00.000-05:00

Have you even been one of those people that at the end of a long day go "I worked my butt off all day and still I didn't get to do what was important, I feel like I didn't do anything at all…" Well, you may need to start measuring your time.

In my experience I found that there are several kinds of activities, for instance, true added value activities like strategic planning, chore activities like entering invoicing information into a collection system, annoying activities with no added value like burning CDs for other people and personal activities like breaks, lunch or cooler talks, to name a few.

It is important to know how much time you're spending in these activities. Why? Here are a few reasons:

- Because you may be spending a little too much time in activities that add no value to your operation.

- Because you may encounter that you can delegate certain activities to your employees, which not only would empower them, but free time for you to spend in more added value activities.

- Because you may find that it's more effective to hire a consultant to take care of certain time consuming activities or you may even ask for your suppliers to absorb such activities which would make your operation even more effective.

- Because you need to be aware of how long do your typical projects take, in order to have an accurate planning, and how much to charge.

- Because you can plan more strategically ahead of time so that you know if you need to get some outside help for that big project that will be coming next week or if you have some free time to spend on leadership activities with your staff. In other words, when you know how long will your projects take and how they're organized in any given time frame, you get a broader vision of your business.

So here's how I go about it:

- First, get your staff involved, so that the data collection is very accurate.

- Make a list of all the activities you and your staff are performing. Everything from creative meetings to smoking a cigarette, from the time you enter the office to the time you leave. Try not to leave anything out.

- Assign categories to the activities, for instance, a creative meeting and meetings with customers will go under "meetings" or "strategy". It depends on your particular needs and activities.

- Create an Excel table to enter the information with time and date and how long each activity took. For example:

You can set up the Excel table to count the time spent in each category and start analyzing the information, after you've collected it.

- Once you add up the time at the end of a predefined time frame, for instance, a week or a month, you can being to make some choices.

Depending on how many people work for you or your strategic plan, perhaps you want to start with your own activities first and then start measuring the staff according to their tasks, like, first the graphic designers and then, the sales people… it's your call, you define the criteria.

The first time I tried this methodology I found that 40% of my time was spent scanning pictures and burning CDs for other people (We were the only department in the company that had CD burners and a scanner, back in the day). This lead me to suggest to my boss that maybe somebody else (his assistant?) could take care of such activities if he invested a bit of money for the hardware, which would allow me to use that precious time attending to the clients requests.

All the best!

Update: To learn further about how to use the Excel activity tracking tool, go to my article about it, from October 30th, 2007.

Designers beware of… finances.

2006-08-08T13:55:00.000-05:00

Money is involved in everything (Well, almost). Design is no exception. When it comes to design, you need to be aware of the costs you have when you're "designing" in order to be able to reduce them, to establish prices, to establish goals and to check if you're operation is actually bringing back some cash.

Along with costs, you need to be aware of your sales and how those are related to the costs you have. In order to "be aware" you need to measure, as my former boss used to say: "What you don't measure, you don't know". In order to measure, you need to establish some data collection, a database or some sort of system that will allow you to keep track of your projects, what went in, what came out. In the beginning I used to do this using File Maker, but a basic Excel table will do. You just need to be disciplined and enter the information rigorously.

So, in short:

- Set up a tracking system, not only to keep track of your design traffic, but to keep track of your costs and sales.

- Measure how much you're spending in the operation (Yes, including the coffee you drink).

- Measure how much you're selling.

- Establish some goals, like reducing costs and increasing sales.

- Follow up and review periodically, about once a week or twice a month.

If you're a flying solo designer, this operation is rather simple, though you may want to get some advice from an accountant or some finance professional.

If you're part of an in-house design department, you need to be aware of your operation and its performance related to the whole company. The finance department is usually happy to help.

If you have your own design studio, consider hiring a financial advisor, but don't leave all up to them, get involved.

All the best!

Designers beware… design is not just about designing.

2006-08-08T13:43:00.000-05:00

Hello, Everybody!
I'm new at Blogger and so I thought I'd bring here a series of blogs I wrote last month for a business networking platform online called Ecademy (www.ecademy.com). I hope you enjoy them:

As a fresh-out-of-college designer I used to think that design was all about creativity, form, color, inspiration… and that that's all there was to it. I was wrong. Design, as almost everything else, is a business, and needs to be handled as such.

As an in-house design coordinator, I learned many of the day to day things that apart from designing per se, go into the design business. I intend to write a series of short blogs aimed at young designers, so that they know that there's more to design than just designing and that it is important for them to start thinking about their future, meaning, keep on designing, or move on to other design ventures like design management or design consulting.

I am aware that some of the users are executives or very experienced professionals for whom this information might be redundant, incomplete or even naïve. However, since it's all about sharing, I thought I'd share a bit of my experience, maybe open a few young people's eyes, and get some feedback from the community.

I'll be posting the first one of these blogs shortly, and I look forward to receiving some comments.
All the best!

My Pic

2006-08-08T13:07:00.000-05:00