How to Be a Star at Work: 7 Rules for a Really Big Career

I read this fabulous article by Cathie Black who is president of Hearst Magazines, which publishes O, The Oprah Magazine. In it she presents seven ways to get ahead in your professional career. I thought it was very timely, so here it is, taken from oprah.com.


How to Be a Star at Work: 7 Rules for a Really Big Career
By Cathie Black

From a lowly sales assistant to head of a magazine empire (...) Cathie Black has boldly gone where no woman has gone before. Here, in a preview of her forthcoming book, Basic Black, she shares her unorthodox (dare we say daredevil) strategies for getting ahead.

Thousands of years ago, a handful of fortune-tellers roamed ancient China, traveling to the palaces of Mandarins and predicting the future. When they were right, they were showered with riches and praised at lavish banquets. When they were wrong, they were boiled alive.

Taking a risk is scary when you focus on what can go wrong and exciting when you consider the benefits if all goes well. The trick is to think about risk in the right way and use it to your advantage. Most people see taking risks as opening themselves up to unnecessary, even dangerous, chance. But the truth is, avoiding risk won't keep you safe, nor will it guarantee a smooth ride.

In fact, the opposite is often true. It's like the monkey parable: A monkey sees a nut in a hole and reaches in to grab it. Once he's closed his fist around it, he can't get his hand back out of the narrow opening. He can't free himself unless he lets go of the nut, but because he's afraid to lose it, he won't let go.

Trying to avoid risk is like clinging to that nut. You may think you're playing it safe by holding on to what you have, but in reality you're just hindering your own progress.

Keep reading...

In-house designers beware…

A few days ago I stumbled across this passage from “Pulling Your Own Strings” published in 1978 by Wayne Dyer.

(From Wikipedia: Dr. Wayne Walter Dyer is a popular American self-help advocate, author and lecturer. His 1976 book Your Erroneous Zones has sold over 30 million copies and is one of the best-selling books of all time).

I thought it would be useful to publish here, as a call to reality for all in-house designers. All comments are welcome.


"How Institutions Work

Business institutions exist for one reason: to make profits. They seek only to perpetuate themselves so as to return dollars to the people who have taken the risks of financing them and manufacturing the products or delivering the services.

They are not in business for charity, and they don’t pretend to be. Therefore, any victimizing you experience as a result of your connection to an institution has probably come about because you allowed it to happen.

If you believe a business institution owes you some kind of loyalty and ought to reward your long service with a lot of benefits to you as a person, then you are carrying around groundless illusions.

The institution will attempt to deal with you in as utilitarian a fashion as possible. It will pay you for your services until you can no longer deliver the services it needs, and then you will be dismissed in as inexpensive a manner as possible.

This is not a sour view of business in western culture; it is simply the way things are. Whenever you become an employee of an institution, this is the implied agreement. Even if it has such things as pension plans, profit sharing, incentive programs, or any other devices designed to hold on to employees, the fact remains that when it doesn’t need you any more, you will be replaced, and every effort will be made to get rid of you as cheaply as possible.

Institutions simply do what they’re designed to do, and there is no complaining about them being written in these pages. But you are not an institution. You are a human being who breathes and feels and experiences life.

You do not have to be upset about the way businesses operate, nor do you have to commit yourself slavishly to institutions just because you are encouraged to do so by institutional spokesmen who stand to gain by your self-victimizing loyalty.

The man who retires after devoting fifty years of unflagging service to a company, and receives a gold watch and a small pension for his lifetime of devotion, has not been victimized by the institution. It owes him nothing, so he should feel grateful for the watch. He did his job and received his paychecks, and the company received his services. That is the way it’s supposed to be.

But the retiree has been victimized if he has devoted himself beyond normal requirements and sacrificed his own personal goals and his family activities, because institutions do nothing but continue on, whether you kill yourself for them or simply see them as ways for you to make your living."

In my opinion, even though you must bring excellence and commitment to everything you do, it would be foolish to ignore the reality of how companies work and to regret the personal time that you sacrificed for them.

To design or not to design?

That is the question, indeed. As I’ve said in my profile, I graduated as an industrial designer. However, in my career I’ve never worked with product design. What have I been doing all these years, then? Read on to find out.

When I graduated I landed a job as “designer” for a big multinational company. The job entitled working with digital files of packaging and doing prepress processes. I wasn’t too crazy about it, but I enjoyed the work.

A few months later, I was promoted to head of the department, with one person reporting to me. So now I was in charge not only of the technical aspect of the work, but also of the administrative aspect of the work. Budgets, deadlines, processes, procedures, policies, internal communications, suppliers, staff development, you name it.

And I loved it.

Was it stressful? Hell, yeah! But I really enjoyed that part of the business.

After that job I went on to work in several other companies, doing business or design process related things, but never actually designing. And there came a point when I just admitted that I enjoyed the business aspect of design, more than designing itself. Not only that, I didn’t miss industrial design per se, at all. It could be graphic design or branding.

Where am I going with this, you ask? Bear with me a bit more…

A couple of weeks ago Oprah Winfrey did a show on women who hated their jobs. The special guest was Marcus Buckingham, a career expert from England. Marcus designed a workshop to help people determine a plan to make the best of their professional lives, be it figuring out how to make your job match your strengths, or having the guts to quit it once and for all.

The workshop focuses on figuring out what your strengths and weaknesses are, but seeing these two concepts under a different light, which I thought was very interesting.

Strengths are defined as activities that you do, that invigorate you. How do you know? Because when you’re doing them you get really focused, it’s easy for you to concentrate and you look forward to doing them.

Weaknesses are defined as activities that you do, that drain you. How do you know? Because when you do them, it’s hard to concentrate, you’re always coming up with excuses not to do them, you dread going to work to do them and you feel like they take away your energy.

Pretty easy, huh?

Well, I took the workshop and came to realizations that I was reluctant to admit, but that will help me in the decisions I’m going to make about where I want to go with my career. Maybe I will tell you about those conclusions in another article sometime.

But my point is that just because you graduated from college with a certain degree, doesn’t mean that that’s who you are or what you’re supposed to do for a living. And as Wayne Dyer would say: “Who would trust a seventeen year old with career choices?”.

Maybe I don’t want to be a designer… maybe I want to move to other design related areas like management or teaching… Or maybe I want to try a different design discipline like graphic or interior design, who knows? The future is not written!

And only you can figure out what it is that strengthen or weaken you. I suggest you take the workshop . It’s free!

All the best!

Design on wheels

Tokio Showroom: Where is Japan going and what’s the future of the automobile?

That’s the title of last week’s Motor Magazine article article about the 40th Tokio Showroom, a showcase of the latest in car design.

Where’s colombian design when it comes to shaping the future of mankind? Well, I’ll let the link speak for itself (Beware it’s in spanish).

All the best!

How can I?

The other day I was listening to a radio show and one of the people cited a question that got me thinking about Colombian designers’ attitude towards design and work in general.

How can I…?

I don’t think I’ve been on the field as much as I would’ve wanted. Still, It’s no secret that I get this impression that many Colombian designers (and some Latin-American designers, maybe?) suffer from “third world” or “small” mentality, where we’re basically living and working by default.

This was especially evident when I went to the 10th Design Showroom at my university a few weeks ago.

So, they call themselves “lucky” if they can land a job. A job, which for the most part, is very poorly rewarded in our country. I think it’s easy for young designers here to get into a self-pitying pattern where external circumstances define their future as people and as professionals.

And so they find themselves waiting for a company to offer them a job, waiting for that lucky break, basically waiting to see if maybe the stars align so that they can get a better quality of life and maybe, just maybe, pursue their dreams.

So… back to the radio show I was listening. How can I…? And fill in the rest yourself!

How can I add value to this company?
How can I make my portfolio all the more attractive?
How can I be different from other designers?
How can I make some money?
How can I make work easier and more effective?
How can I help this customer reach his goals?
How can I make this logo different?
How can I approach this issue from an unexpected angle?
How can I make this project innovative?
How can I do better work?
How can I learn more and grow as a designer?
How can I stimulate my creativity?
How can I change?
How can I become the person I want to be?
How can I land the awesome position at that amazing company?



The list goes on! Did you notice something? This question immediate causes your brain to come up with answers! Notice that it’s a completely different attitude than “Why can’t I get a job?”

Do write some comments and list some more “How can I…?” questions. I’m sure it’ll be fun!

All the best!

Learn English!

As I’ve said before, Latin American designers must speak English. This will open up doors for them everywhere!

However, I am not the bearer of good news. I think when it comes to English (or any other foreign language, for that matter) there are two kinds of people:

· Those that really have to work at it.
· Those for whom it just comes easy.

Unfortunately most people are in the first group, and that’s the bad news. Such people need to really work at it and be disciplined to learn.

There are basically two (and a half) ways to learn English, in my opinion:


Option 1: Take a course.

This means doing all the exercises and walking the extra mile by enrolling in every English speaking activity they can think of. Watching TV in English (no subtitles) like news and movies, listening to music in English, attending events organized by the UK and American Embassies or English institutes such as Berlitz.

So, if you’re up for the challenge of being consistent, disciplined and reaching your goals, this is a way to do it. If this option speaks to you, allow me to recommend the British Council and Wall Street as two good institutes.

Unfortunately, I don’t know the first person that has really learned like this. Learn to speak well, I mean. Anyone can “kind of speak pigeon English”.


Option 2: Travel abroad.

In my opinion, this is the fastest and best way to learn English. And most people have this idea that maybe it’s too expensive. I can assure you, there is always a way. Spend at least six months abroad, learning. I recommend you do this through an institute, so that you have some structure to follow.


Now here comes the “half”:

For those special people for whom English comes easy (like me, it’s a gift) there is another way. I never did go abroad to learn English, the first time I went to the US, I’d been speaking English for years. In fact, I learned in about six months when I was twelve years old.

How? I used to be a TV-holic, so just by watching English spoken TV shows with closed captioning (subtitles in English) I learned how to use sentences, the context, grammar and pronunciation. I did help myself with some English textbooks to understand the structure better.

If you are this kind of person, congratulations! All you have to do now is work at it, so that you won’t forget it. Watch TV, listen to shows and write in English daily!

And here's a little tip for all of you who are learning: Don't over pronounce words so much. We spanish-speaking people tend to over pronounce, but in english there's no need to do that. In fact, english can be pretty much mumbled and it will still sound ok. This will make your speech sound more natural, less latin.


I guess the advantages of speaking English are obvious:

· You can access tons of information on the web (and many different sources, such as books and newsletters), about every topic imaginable.
· Podcasts and audiobooks are at your disposal.
· You can join networking communities online and exchange information with people from all over the world.
· Out of this networking, great business opportunities may arise.
· Access to the latest global news.
· A valuable asset for your resume.

I have an English friend (from England, actually) who’s learning Spanish and he says that as an English speaking person, if he learns Spanish, he’ll be able to communicate with the vast majority of the planet. I think he’s right.

And in this day and age, Colombian (and Latin American) designers cannot afford to be left behind.

All the best!

Design resources: Springwise.com and Trendwatching.com

This week I’m going to present young designers with two more resources they can use to expand their creativity and be on top of the latest news.


Springwise.com

“Springwise and its network of 8,000 spotters scan the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds from San Francisco to Singapore. Time to start the Next Big Thing!

Springwise scans the globe for the most promising business ventures, ideas and concepts ready for regional or international adaptation, expansion, partnering, investments or cooperation. Ferociously tracking more than 400 global offline and online business resources, as well as taking to the streets of world cities, digital cameras at hand.”

Need I say more? In Springwise you’ll find the latest, most wackiest and smartest business ideas from around the globe. It will:

· Be a source if design inspiration.
· Be a source of news and design trends.
· Be a source of practical ideas even you can implement.

Check it out and subscribe to the free newsletter! The latest issue covered:

Product placement agency targets YouTube
Marketing & advertising

Crowdfunding software projects
Media & publishing

Zero cents per minute Update
Telecom & mobile / Marketing & advertising

A social marketplace for clothes hounds
Fashion & beauty

Solar-powered vending machines
Eco & sustainability / Food & beverage

Helping seniors relocate
Life hacks

Free love at the food court
Marketing & advertising

Freeze-dried eco burials
Lifestyle


You can search their webpage by date or by industry, or you can even submit an idea!
Why not give it a try?



Trendwatching.com

“Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. For the latest and greatest, we rely on our network of 8,000+ spotters in more than 70 countries worldwide.

Most of our findings are aggregated in a free, monthly Trend Briefing, which is sent to 130,000+ business professionals in more than 120 countries. (…) Our trend findings help marketers, CEOs, researchers, and anyone else interested in the future of business and consumerism, to dream up new goods, services and experiences for (or even better, with) their customers.”

In other words, they spot market trends, given them a name and then they follow up on them and show different examples. Some of the trends are:

5*STAR*LIVING
(AFTER) SPOILING DATE
BEING SPACES
BRAND SPACES
BRANDED BRANDS
COUNTER-GOOGLING
COUNTERVALS
CRIBTIMONIALS
CROWD CLOUT
CURATED CONSUMPTION
CUSTOMER-MADE

Visit their trend page, to see more!

This is where the world is headed, so designers, beware!

All the best!

10th Design Showroom, Universidad Nacional de Colombia

Last week I visited the Design Showroom at my university (Universidad Nacional de Colombia) and I was surprised by the examples of student work which weren’t what I expected after ten years of cellebrating this event.

Before reading on, I should say that I don't consider myself an authority in design or design trends, but as a mere user, I am entitled to my own opinion.

The Design Showroom is a compilation of the best student work of the year and it’s been organized by my school during the last ten years. I was actually honored to be a winner in the “Graduation Projects” category back in 1998. It’s presented as an exhibition in the Architecture Museum located within the campus.

The Showroom is supposed to present the visitor with the top projects which are selected based on some predetermined criteria.

I was there for the very first Design Showroom 10 years ago, back when access to the Internet was limited still and I thought the world was small, and I remember thinking that the projects were really good and in tune with the times. I went to see the exhibition to find that after ten years it seems that Colombian design hasn’t grown much (At least in my university).

I saw the same kinds of projects, the same device for picking fruit, the same transportation vehicle for the handicapped, the same furniture… And what’s even sadder, our aesthetic sense is going downhill… I barely saw anything that I would tag as “beautiful”, let alone, “saleable”.

Now, my concerns are hardly about beauty —though design definitely has to do with it— but more related to our vision as designers. It would seem that Colombian designers have a limited vision of the world today and the world of the future.

I worry that our new designers are still plagued by the “third world” thinking, that they still think we’re small and that we have no impact as a country. Is that it? Is that why they keep designing as we did ten years ago? Globalization is with us today, so this kind of thinking really doesn’t serve us.

How can Colombian designers be top notch when years (even decades) ago movies like Total Recall, The Fifth Element and Minority Report (just to name a few) have presented such futuristic societies, their devices and their weird and innovative usability proposals? How can we compare?

And let’s not talk fiction, let’s talk reality. Watch this video of Jeff Han’s Jeff Han’s 8 foot Multi-touch display wall; this is already shipping! It is commercially available! So where is Colombian design compared to technology like this? To usability trends like the ones we are already seeing commercially? Have any of our young designers even seen an iPhone or iPod Touch presentation video? How can we measure up?

And yes, in a country like ours design has a big social function, but let’s not kid ourselves here: Design is primarily a business tool, a way of making successful products that ultimately, enhance the human experience. So are our designers in touch with the current design and market trends? How about usability trends? And what about the way design is affecting other cultures and societies? Are they not watching TV or going online sometimes?

Can any of that be applied here? Of course! So what’s the gap then? Where are the dreams of the designers and the wild ideas? And let’s face it, if these guys aren’t having wild ideas while at school, the opportunity to implement them is much smaller once they graduate.

I reviewed the teacher’s list at the Showroom and yes, many of my old teachers are still there. Are they encouraging futuristic and trend-conscious thinking in their students? And what about the new teachers? Is anybody in contact with what’s going on in the world in regards to design? In my opinion, our designers are designing the same stuff we did ten years ago, when we didn’t have as many resources as they do today.

And this also brings me to my next point: It is imperative that designers speak English today. In my experience speaking English has opened so many doors for me and has given me access to huge amounts of information from the web. I think it should be mandatory in university curriculums and it should be as important a subject as the creative ones.

What I did see, much to my relief, was the use of 3D software to present the projects. Back in my day we didn’t have access to such technology, but it is good to know that at least our designers are using that resource.

One of the really good proposals is IO, a lighting sculpture.


Another one is wawawasi, an aid for parents with children who are learning to walk. This one I actually think has great commercial potential.

Aside from that, I regret to say that I wasn’t moved. And the graphic design projects don’t offer anything new either.

My friend César Galán, has allowed me to use his photos of the Showroom and share them with you. Click here, to see them.

I would love to receive some comments from people from other universities, telling me how they view design in their respective schools, if they feel I’m off my rocker here… I sure could use some hope!

Anyway, if you’re a young designer, I recommend you check some of my old posts:
Design Resources: Design Management Institute, DMI.
Design magazines
Designers beware: Podcasts

… and come back to my blog because I intend to reveal more resources to check.

If you’d like to see a couple more videos of Jeff Han’s amazing touch screen wall, click here and here.
Also, I recommend you check How Magazine’s August 2007 issue entitled “The Future”.

All the best!

Paradigm shifts and design

I started at my new job this week. I haven’t been exposed to the specific tasks of the position, yet I’ve learned a few lessons…

It is a big company, so there were these introductory activities that are meant to give the newbie an idea of what the company is, where it’s going…

As a designer and professional I look for new challenges, I look to acquire new knowledge. Which may in the beginning be interpreted as challenges related to the technical aspects of design, form, color, sketching, specifications…

And then sometimes you find your challenges somewhere else and related to other things different than design.

This week I met this guy, 25-year-old. At first glance one of those yuppie guys that work in the commercial field, remembers everybody’s name, always smiling… you know the type, right? Your typical sales manager in the making.

In one of the activities we were all asked “what is something that few people know about you?” and his answer was “overcoming a back injury in a taekwondo match”.

I later on asked him about it and he told me about being in bed for two years because he’d broken his back, he wasn’t able to walk and he was told that if he were to walk again, he’d be “walking strange”.

I can tell you something, six years later, he’s not walking strange. Not only that, the guy jogs every day and at 25 he has a clear picture of where he’s going, what he wants; he’s building his life.

So this knowledge took me from seeing him as the yuppie careless kid, to admiring his vision and persistence and even feeling jealous of him because when I was his age I had no idea of where I was going.


Oh, but there was more for me to learn this week…

Another one of the people in the activities was this girl… She got there late, for starters. I immediately made the judgment that a person that would arrive late wasn’t very committed or maybe she just didn’t care.

During the day it became obvious that she was loud, bossy and obnoxious. I was thinking “thank the Lord she’s not in my area, I don’t have to work with her”.

And as luck would have it, at the end of the day I learned that she and I will actually be working really close together.

How ironic, huh?

I also learned that this twenty-something woman has a child and a husband, goes to college and works full time. Her day starts at 4am to study for her finals and then get her son ready for school at 5:30.

How about that? Suddenly my perception turned 180°, I could see her struggles and enthusiasm.

But what does all this have to do with design, you ask?

Not much, I guess.

But I wanted to bring this experience up to illustrate how we can get so immersed in our misconceptions that it takes a shift in our paradigms to understand, to be able to see further.

Would changing our paradigms have anything to do with design?

How about making assumptions about a problem? About people?

Could there be other alternatives? What else could it mean?

How else could we approach the issue?

Be open, be generous, be humble.

All the best.

Design leadership and the constant challenges

Early in my career I was faced with the challenge of being in charge of a section of the company I worked for which included having a person reporting to me. I remember feeling completely scared of becoming a bad boss!

At that time I consulted with a colleague of mine who’d had a lot more experience and he gave me a few pointers. In the end, his best advice was “just be yourself”.

So I became G’s boss.

G happened to be very receptive from the start as we were both learning all the technical aspects of the job.

In the beginning it was hard to get him to see the bigger picture, to plan ahead, he couldn’t imagine how he could predict the events and therefore, the actions to be taken for the upcoming weeks.

But during the five plus years that G and I worked together we both grew professionally to a point where we achieved autonomy in ourselves but presented results as a team.

This was an amazing growing experience and led me to want to continue to grow as a leader.

I recently was faced again with another “being the boss” challenge. Two girls reported to me. One fresh-out-of-college designer and another one with a bit more experience.

This posed a bigger test because I had to use different languages to speak to each of them.

Since my experience with G had been so good and we’d grown together at the same pace, I thought I could just use the same method with anybody.

Not!

Miss F, the fresh-out-of-college designer needed me to hold her hand a bit more, to walk her through the steps of the different activities, to guide her. And she would usually come back to me with “What do I do now, Carolina?”

And I found myself resisting the urge to give her a straight answer. I had to get her to think, to come up with solutions by herself, to be more independent every day, to ask me less.

In the eight months that we worked together she came a long way and could do most of her work all by herself. I was very proud of myself and her.

The other girl, Miss Q, she had a bit more experience and wasn’t afraid to speak her mind. Also, she was strong-willed and assertive. This demanded a different approach from me, one where the ideas would mostly come from her, with a little guidance from me.

This also resulted in a great growing experience; the more I demanded from her, the more she would give and the more she came up with new ideas and solutions.

I have a point, I promise…

Sometimes designers end up becoming creative directors or managing a small group of creative people, which may not be something they ever saw themselves doing.

So here are a few tips to be more effective in that arena:

Be yourself, really. As I’ve said in a previous post, it’s not about barking orders or being in a position of power. It’s about getting the best of people and people will give you their best when you are authentic, honest and real.
Be clear about goals and expectations. Communicate them frequently.

Spend some time trying to figure out what the other person is about, what their mental process is, how they handle information, so that you can figure out the best way to get through to them.

It’s not about them adapting to you or following your lead, but quite the opposite. It’s about you stretching yourself to find the most effective way to get the best out of your team and have some fun while doing it!

I am so looking forward to more leadership challenges in the future, as they are the most interesting part of my work!

Mi idea with this post is that designers think outside of the box and start reflecting on the direction their career can go in the future and if they want to be in a leadership position. If so, start preparing.

Read some books about personal leadership, building teams, managing people and resources… Become aware. There’s a lot of information on the web, podcasts and books.

Epilogue: G went on to take my position and is now the design leader there. Miss F and Miss Q continue to work in my previous company, where they are faced with bigger challenges everyday. The both insist that I was a great boss ;-)

All the best!

12 resume writing tips for designers

Looking for a job? Finding a new design position can be a very daunting and stressful experience, especially if you're a fresh-out-of-college designer applying for your first creative job.

In my recruiting experience I've found that most young designers in South America and Colombia would benefit from some guidance with regards to self-promotion.

So if you're fresh out of college, or a senior designer straight out of a long career, here are twelve top tips for designers' resumes that can help you land that all-important interview:

1. Do some research
   Even if you think you know everything there is to know about designing a document, use your design know-how to effectively present your resume.
   
   There are tons of websites with information about designing a CV (Curriculum Vitae) like Rita Sue Siegel Resources, for example.
   
   Now, being a designer, most likely you're expected to show your creative side in your resume (At least I expect that.)
   
   Nevertheless, this is a document for you to show that you're a professional and therefore, all the right information must be included, even if it means sacrificing that beautiful symbol you want displayed throughout the whole document.
   
   So your flair for design is there only to enforce the information in your resume. Always remember: style over substance is a big no-no!
   
   


2. Customize your resume to match the position
   Designers can work in different areas of design. I've seen this especially with graphic designers.
   
   If the position calls for an illustrator, make your resume reflect that in the jobs or projects you want to show.
   
   If the position calls for a web designer, then include all web work you've done with links (making sure those websites are still active!) If you think something else will add to your value proposition, include it.
   
   However, don't try to squeeze all your work experience in just one page if some of it has no relevance to the position.
   
   


3. Make it a one-page resume
   Yes, all necessary information can fit in one page, as weird as it sounds.
   
   You have to think that the person receiving your resume is receiving a lot more and she probably is printing them out to read at her leisure (i.e.: when she has the time.)
   
   Make her job easier by including all pertinent information in a single page; you will earn some extra points for that.
   
   Now, you're a designer, play with typography, space, color… it's also very important to make sure the information is presented in an organized, clear, easy-to-read way and have some fun! Make your personality and style show through.
   
   


4. Proofread your resume
   Don't forget to double – better yet, make that triple – check your document for typos and grammar errors. Nothing says “unprofessional” like a sloppy resume.
   
   Set time side and get someone else to read your resume through for you. Maybe your mom, your dad, a friend maybe – anyone, so long as your resume is proofread.
   
   


5. Highlight your name and contact information
   Your name and your contact details are the most important part of your resume!
   
   Make them stand out by placing them where they will be easier to read for the recruiter: most likely the right top corner of the page, or top centered.
   
   Do include all your contact information, telephone numbers (cell included) where you can be reached for sure.
   
   If your email is something like “big_stud@hotmail.com” it's better to get a new one, just your name and last name, something that identifies who you are.
   
   I personally think that it's not necessary to include your photo, though I've seen some pretty cool ways to add a picture of yourself as an illustration or an unusual treatment in Adobe Photoshop.
   
   If you're applying for a job as an illustrator, this could be a good way to highlight your resume and maybe stand out from the rest.
   
   


6. State your profile
   Include a brief paragraph expressing what your profile as a designer is, or what your major, or preferred areas of expertise are and what short-term goals you have.
   
   This helps the recruiter see quickly if your profile matches what they're looking for.
   
   Additionally, try not to talk about the long-term in a way that sounds like you're just using your prospective employer as a stepping-stone in your design career.
   
   


7. Add the professional experience information
   Include your work experience, listing jobs in reverse chronological order. For each job include:
   
   
   
   • The time period (the date when you started and when you finished) for that job, including year and month.
   
   
   • The responsibilities of your design position.
   
   
   • The achievements of the position, and how they translated into either an increase in sales or the reduction of costs for the firm. Add some numeric information, when possible.
   
   
   
   If you've worked as a web designer, or have links to your work on the Internet, make sure they work properly and contain all updated information.
   
   


8. Add the academic information
   Include the qualifications you have and filter them to be pertinent to the position you're applying to.
   
   Also list your qualifications in reverse chronological order, too.
   
   Be sure to include the year in which you graduated and the title you received.
   
   


9. Make sure you send the right file
   When sending your resume file through email, take into consideration:
   
   
   
   • Check that your file is complete. Yes, I've received resumes that only list the jobs, with no name or contact info, because the person forgot to include the previous pages!
   
   
   • Here's another chance to stand out by naming your file with your name, e.g.: “carolina_ayerbe_CV.pdf”; make the work of the recruiter simpler and make your design resume easy to find among all the files she's downloaded that are called “CV.doc”, “resume.pdf” and every other file name that doesn't provide any information as to what it contains.
   
   
   • Include your name, title and the position you're applying for in the subject line of the email.
     
     It makes it easier to find you in the long list of emails the recruiter receives every day.
   
   
   • Write a short, warm and assertive email message to go with your attachment. This will effectively act as your covering letter.
   
   
   
   Don't just send the attachment alone; some people might take this gesture to be rude. Say hello, at least. Be polite!
   
   Don't underestimate the value of a well-crafted message selling the benefits the company will get by hiring you.
   
   If necessary, go back to the Tip 1 and do some research on how to write a proper resume covering letter.
   
   


10. Don't lie
    Most recruiters can see through a liar. Show your work in a dignified way, talk about your accomplishments, but don't try to sell things as more than they really are.
    
    I once received a CV from a designer who'd presented himself as a “brand creator”. Hmm, interesting, I thought.
    
    When I interviewed him and asked him how he went about creating a brand, it became obvious the guy had no idea what he was talking about. We both wasted our time.
    
    Be honest about what you've achieved as a designer. It's much more effective.
    
    


11. Combine your resume with your portfolio
    I really like it when the resume includes some examples of the work the designer has done.
    
    All contact, work and academic information should be in the first page.
    
    From the second page on, it's a good idea to include three or four examples of your best work. This will be the entrée for the recruiter to ask for a more complete portfolio from the designer.
    
    Don't send twelve pages, though. Still keep it short, two or three pages maximum.
    
    


12. Be professional
    Most young designers aspire to rise to the level of a professional. Design is a business; it's not just about the perfect decoration in the pretty resume. I'll say it again: style over substance is a big no-no!
    
    It has to convey a message of professionalism, that you can actually do the job and that you know how to speak the design language inside a business setting.

I hope these tips help out a few designers out there.

For more resources visit:

• Rita Sue Siegel Resources


• Manager Tools (Resumes)


• Manager Tools (Resumes and interviews)


• Search2u


• Or subscribe to The Career News, a newsletter with tons of tips to boost your job search.

I look forward to receiving some comments.

All the best!

This article is a revision on a first version I posted a while ago. Thanks to Wayne Smallman, technology blogger and fellow designer for revising the english version of the original article.

Designers beware: Podcasts

Last year I went to New York and bought an iPod, 60GB, black. Even though I was a bit disappointed in the beginning, I caved in to it, I love it and now I can’t live without it.
Anyway, this post is not about iPods. It’s about me missing out on a wonderful source of knowledge and inspiration for years!

As you probably know by now, I am a huge Harry Potter fan and after J.K. Rowling appointed Mugglenet as the best HP site, I was addicted to it. Some time in 2005 Mugglenet started podcasting with Mugglecast, and I discovered the wonderful world of podcasts, radio-like shows you can download to your iPod!

For those of you who, like me, have (had) been living under a rock for the last few years, keep reading! But of course, most of you will find this information redundant, I bet.

I use iTunes as my podcast aggregator, though there are several others out there. I don’t want to get too technical here, especially because I don’t fully understand how they work. What I can tell you is that using iTunes and clicking on iTunes Store>Podcasts, you can find podcasts about almost every subject imaginable, including, yes, you guessed it, design.


If you go to Categories at the left, and click on Arts and then go down a bit to More Arts, the first category is Design! And now it is your turn to explore. There are podcasts about many aspects of design, the different design disciplines…

Here are a few comments about some I’ve listened to:

The Accidental Creative
Host Todd Henry talks about being creative in an “on-demand” environment. Great ways to boost your creativity!

The Creative Venture
Host Tony Clark brings together the worlds of design and business. Though Tony stopped podcasting a few months ago, you can still download the 14 episodes which are full of great insight into the design business.


Other podcasts I listen to are related to business. My favorite one is Manager Tools, where hosts Michael Auzenne and Mark Hortsman discuss about management issues. I’ve found that most of their advice applies to the design business as well.

I also listen to podcasts related to leadership, finance and other topics in general.

So now that I’ve given you a few pointers, it’s time that you go into iTunes and explore for yourself! Or better yet, find other podcast aggregators and try some! Explore different topics and subscribe to those that you decide you want to listen to on a regular basis. You’ll find that some podcasts are not worth subscribing to because they’re just not very good (like Design Matters with Debbie Millman) or that they just don’t relate to you.

The best part of all this knowledge being shared through podcasts is that it’s free, you can carry it around with you in your iPod or mp3 player, you can save it for later use… did I mention it’s free?!

If some of you can add to this article, let us know more information about podcasts aggregators or other interesting podcasts you listen to, please comment! I’d love to receive your feedback!

All the best!

Designers beware: Travels.

I come from what is called a “third world country”, from a middle class family always struggling to make ends meet and I used to think that my world was so small…

And then I decided I wanted to become a designer, a non-profitable profession in the eyes not only of my parents, but of many people. During my years in college I saw how design had changed history, how it impacted our culture and our reality. Still, I couldn’t fit in my head the idea of being able to see more, to expand my own space. It seemed like something unreachable.

It was when I started working for a multinational company that my world slowly began to grow, my vision expanded and I wanted to see more. I was being exposed to people from every corner of the Earth. I became ever more curious and I suddenly realized that I had been limiting myself for all those years, always thinking that money or background were an issue.

The company started sending me on trips to Perú, Mexico and the US and I jumped at the opportunity to stay a few days longer on each trip, to experience the culture and see the art and history of the places I visited.


My world was becoming larger and larger…

In one of my trips to Perú I visited Machu Picchu and the Sacred Valley of the Incas. It was amazing. As a designer I was very interested in seeing the architecture, art, the aesthetics, the formal solutions.




Did you know that the Incas built their houses without any substance holding the bricks (if you can call them that) together? The “bricks” were designed to fit together… mere geometrics and mathematical calculations, and guess what, those walls are still standing today, hundreds of years after they were built.

Plus, the energy of the place, the history, the culture, it will wash all over you. If you can, go. It’s rather cheap and it’ll be a wonderful experience.

I also visited Mexico which I found so interesting. Mexicans have such a rich and ancient culture. It was incredible to see the Aztec ruins visible through the modern buildings. To understand how this culture has mixed their native influences with the modern currents to create something unique.



I was particularly amazed to see the works of Diego Rivera and Frida Kahlo and many other Mexican artists that paved the way to today’s Latin American art. You can see their influence in many art manifestations like architecture and fashion.



Last year I was fortunate enough to go to New York. I mean, it doesn’t get any more global than that, right? Visiting places like the Met and the Brooklyn Museum of Art, all the different cultures of the world gathered in one place. All their aesthetic solutions to the same problems, their vision of the world, of their past and their future.



By now you must be wondering where I’m going with all this…

Well, here are some points I think young designers need to ponder:

1. If you think money is an issue, it’s not. I got loans, I saved, I found a way. Now I don’t see any destination as impossible.

2. Wherever you are, there’s still so much for you to see. Whatever you’ve been told, or you’ve believed, there’s a whole big giganting world out there for you to experience. Go seek knowledge!

3. Creativity is like a well… in order to draw from it, you need to fill it first. Find things that move you, that touch all your senses, experience, feed your own visual culture, taste new flavors, listen to new languages, live like other people do. It’s only going to make your work that much better and your life much more fulfilled.


You’re young, do it now. Don’t wait any longer, today is your chance! Such beauty waiting for you to discover it! And if you’re not so young, it’s never too late. I’ve now made it a priority to travel at least once a year. I’ve visited Ecuador, Perú, Brazil, Mexico and several cities in the US. What’s next? Who knows? Europe, the Far East… I haven’t decided what my destination will be this year, but I’m sure it’s going to blow my mind!

All the best!

Designers beware of… leadership.

When I first started as a designer I never imagined that I could have such an impact on the people I worked with or that worked for me, and I discovered that to me, leading a team of designers is actually even more rewarding than designing itself.

I found that the most important thing is to reach a point where we trust each other, as people and as co-workers, a point where a culture of accountability is created. For me, it is important that we understand and respect each other as people, because inevitably, this dynamic will reflect on our work relationship.

It's true that business matters and personal matters should be kept separate, but isn't it so much better (and productive) when you like the people you work with? Even dealing with stressful issues becomes easier when the team has a great dynamic.


So here are a few things I discovered:

Even if you're the leader, the design manager, remember that leading is not about barking orders to your staff. Get close to them, be one of them, try to understand where they're coming from, their skills and their flaws, so that you can assign tasks accordingly.

Be a partner, someone they can rely on and share your knowledge with generosity. Create an environment where creative expression and fun is embraced but also be clear on when it is the time to get serious and meet deadlines. Manage them the way you'd like to be managed.

Let your staff own some projects, be in charge of tasks and even lead other staff members some time. Do this slowly and once you've gotten to know their abilities and if they're interested in doing so. Most designers feel really good that they're being trusted with new responsibilities and will step up to the plate.

Also, this will allow you to delegate more tasks and slowly empower your people, which will resonate in a better, more productive working environment. However, be aware that while you listen to their opinions and allow them to have a voice, you need to lead with your choices and ultimately, you're the one that decides.

Try not to solve all their problems, but rather guide them so that they can solve them themselves. Also, encourage them to come up with alternative solutions before talking to you, so that you can discuss them together.

Don't be afraid to be wrong, let it be an opportunity for everybody to learn. Be sure to provide constant feedback, positive and negative, create spaces for it, seek it inside the office and outside. A leisure activity is ok every now and then.

Finally, it's important to communicate the direction of the company to your staff. Once they know how their work plays in the larger scheme, you'll find that most are more committed and that they show care for the company and its growth.

Establish achievable goals, performance indicators and be disciplined about collecting the data necessary to see if they have complied. Better yet, place them in charge of collecting the information.

I've had a very gratifying (though short) experience leading people, and I've been very fortunate to have had great leaders to look up to as well. My staff went on to ventures they never thought they could handle and some became leaders themselves. I just love how I had such a positive impact in their lives and I look forward to keep on growing as a design leader.

All the best!