Monday, October 15, 2007

How can I?

The other day I was listening to a radio show and one of the people cited a question that got me thinking about Colombian designers’ attitude towards design and work in general.

How can I…?

I don’t think I’ve been on the field as much as I would’ve wanted. Still, It’s no secret that I get this impression that many Colombian designers (and some Latin-American designers, maybe?) suffer from “third world” or “small” mentality, where we’re basically living and working by default.

This was especially evident when I went to the 10th Design Showroom at my university a few weeks ago.

So, they call themselves “lucky” if they can land a job. A job, which for the most part, is very poorly rewarded in our country. I think it’s easy for young designers here to get into a self-pitying pattern where external circumstances define their future as people and as professionals.

And so they find themselves waiting for a company to offer them a job, waiting for that lucky break, basically waiting to see if maybe the stars align so that they can get a better quality of life and maybe, just maybe, pursue their dreams.

So… back to the radio show I was listening. How can I…? And fill in the rest yourself!

How can I add value to this company?
How can I make my portfolio all the more attractive?
How can I be different from other designers?
How can I make some money?
How can I make work easier and more effective?
How can I help this customer reach his goals?
How can I make this logo different?
How can I approach this issue from an unexpected angle?
How can I make this project innovative?
How can I do better work?
How can I learn more and grow as a designer?
How can I stimulate my creativity?
How can I change?
How can I become the person I want to be?
How can I land the awesome position at that amazing company?

The list goes on! Did you notice something? This question immediate causes your brain to come up with answers! Notice that it’s a completely different attitude than “Why can’t I get a job?”

Do write some comments and list some more “How can I…?” questions. I’m sure it’ll be fun!

All the best!

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